Director of Marketing and Communications
About The Position
The Director of Marketing and Communications provides college-wide leadership in researching, developing, and monitoring integrated marketing and communications strategies for internal and external audiences. This includes enrollment marketing, increasing the College's brand awareness in area communities and maintaining the College's website. This position requires significant discretion with sensitive issues and involvement in the development, analysis, and implementation of complex work with campus-wide impacts. The director manages the bookstore and studio coordinators, vendors and projects and provides leadership and advisement to college administration, staff, and faculty in public relations, advertising and marketing planning initiatives to promote the college as a leader in tribal and state higher education. The Director of Marketing and communications Relations reports to the President's Office.
Requirements
- Bachelor's degree in a marketing program, business administration, or related field plus a minimum of three years of direct experience; or an equivalent amount of education and applicable professional work experience.
- Strong writing and editing skills in multiple formats including social media, websites, etc.
- Strong interpersonal and human relations skills to work collaboratively and deal effectively with individuals and constituencies with diverse perspectives and interests and to develop effective working relationships with individuals at all levels within the college and with outside organizations.
- Ability to work irregular schedules, including early mornings, evenings, weekends, holidays, etc.
Nice To Haves
- Master's degree in related field.
- Experience working in higher education.
- Experience working with tribal media representatives.
- Understanding of government affairs in the legislative process.
- Knowledge of US Department of Education rules and regulations, the Family Educational Rights to Privacy Act (FERPA), and the Minnesota Government Data Practices Act (MGDPA)
- Experience working with Native American students or others with diverse backgrounds.
- Experience preparing and monitoring budgets; familiar with standard operating practices
- Must possess knowledge of current technology as related to marketing and social media trends and the ability and desire to learn emerging technology.
- Able to analyze, understand, and interpret research data related to marketing, advertising, and student enrollment.
- Supervisory experience.
Responsibilities
- researches, developing, and monitoring integrated marketing and communications strategies for internal and external audiences
- enrollment marketing
- increasing the College's brand awareness in area communities
- maintaining the College's website
- manages the bookstore and studio coordinators, vendors and projects
- provides leadership and advisement to college administration, staff, and faculty in public relations, advertising and marketing planning initiatives to promote the college as a leader in tribal and state higher education
Benefits
- 11 paid Holidays
- Vacation Time
- Sick Time
- six weeks of Paid Parental Leave
- low cost medical and dental insurance with low deductibles ($250 - $1500)
- Pension Plan
- 457(b) and 403(b) retirement plans and other retirement investment options
- pre-tax medical and dental expense (with roll-over option) and dependent care accounts
- employer paid life insurance
- short and long term disability
- professional development
- tuition waiver program for employees and their dependents
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What This Job Offers
Job Type
Full-time
Career Level
Director
