Director of Marketing and Communications - Division of Student Affairs

Carnegie Mellon University•Pittsburgh, PA

2d•Onsite

About The Position

Carnegie Mellon University is seeking an innovative and visionary Director of Marketing and Communications to serve as the senior marketing and communication officer for the Division of Student Affairs. The Director will establish a strategic vision that unifies the "One Student Affairs" story into a compelling, data-backed narrative of the Carnegie Mellon student experience while aligning divisional priorities with larger university strategies. Operating under a "Hub and Spoke" operational model, the Director will influence departmental efforts, lead divisional strategies, and serve as an essential liaison to University Communications and Marketing operation (UCM). This role requires a leader who embraces technology, analytics, and advanced storytelling to elevate the divisional profile both inside and outside the university. Beyond personal execution, the Director will serve as an educator and collaborator tasked with elevating marketing and communication efforts, project management standards, and brand awareness across all individual departments. By establishing a baseline "Digital Toolkit" within teams - including brand template alignment, web editing, and responsible AI literacy - the Director will empower departments to maintain local agility, real-time social media engagement, and localized event promotion. The successful candidate will effectively balance high-level strategic oversight and assessment with intentional capacity-building, providing departmental leaders with the continuous training, editorial frameworks, and creative guidance needed to drive brand consistency.

Requirements

Excellent oral and written communication skills – especially in communicating to internal and external audiences.
Strong ability to build, optimize, and execute marketing campaigns.
An “AI Mindset” – using artificial intelligence tools as a human-led work accelerator while modeling responsible, ethical, and risk-aware AI usage.
Bachelor's degree required; Master's degree preferred.
minimum 10+ years of experience in marketing/communication roles
Experience with website systems and graphic design software required.
Analytical, organizational, project management, and problem-solving skills required.
Successful background check

Nice To Haves

experience working in a higher education environment preferred.

Responsibilities

Define, implement, and assess a comprehensive divisional marketing and communications strategy that unifies the division’s voice and aligns seamlessly with broader university guidelines.
Oversee high-level divisional and cross-departmental marketing initiatives by creating rigorous work statements, budgets, timelines, and frameworks to maximize quality and output.
Evaluate the reach and impact of marketing efforts using high-level data and analytics, proposing actionable strategies to improve communication efficiency, brand consistency, and web UI and accessibility awareness.
Empower decentralized staff by developing training programs in strategic storytelling, brand governance, project management, and responsible generative AI literacy.