Director of Marketing and Communications

Urban Pathways, Inc. • New York, NY

1d • Hybrid

About The Position

Reporting to the Chief Development and Communications Officer (CDCO), the Director of Marketing & Communications is a senior leader responsible for setting and executing Urban Pathways’ integrated communications, brand, and public engagement strategy. This role serves as a strategic partner to development, programs, policy, and executive leadership, ensuring consistent, compelling storytelling that advances fundraising, public awareness, advocacy, and organizational impact.

The Director of Marketing & Communications oversees organizational messaging across all platforms and audiences, builds and manages a high-performing communications function, and ensures that Urban Pathways’ mission, values, and impact are clearly articulated to donors, partners, policymakers, and the broader public.

Requirements

• Bachelor’s Degree required, advanced degree preferred.
• 7–10 years of progressively responsible marketing and communications experience, preferably in nonprofit or mission-driven organizations.
• Demonstrated experience leading teams and managing cross-functional initiatives.
• Proven ability to develop and execute strategic communications plans that support fundraising, advocacy, or organizational growth.
• Strong writing, storytelling, and messaging skills for diverse audiences.
• Experience working with senior leadership and boards of directors.
• Strong strategic thinking, analytical and rapid problem-solving skills.
• Able to demonstrate independent decision-making and project management skills, including keen attention to detail and big picture.
• Comfort building relationships and collaborating with colleagues across teams and program sites.
• Ability to work effectively with multiple stakeholders (e.g. funders, employers, colleagues).
• Experience building and integrating a brand across an organization – messaging, graphics, collateral, advertising, website, and social media.
• Highly proficient with technology; eager and capable of learning new software and systems as necessary.
• Commitment to Urban Pathways’ mission, vision, and values.
• Willingness to work a flexible schedule including some evenings and weekends.

Responsibilities

• Develop and lead an annual and multi-year marketing and communications strategy aligned with organizational priorities, fundraising goals, and policy initiatives.
• Establish clear KPIs and proactively recommend adjustments to KPIs and overall strategy to the Chief Development & Communications Officer (CD&CO) as needed.
• Serve as a strategic advisor to the CEO and CD&CO on brand positioning, messaging, reputation management, and external communications.
• Participate in contributing to organization-wide planning, decision-making, and growth strategies.
• Oversee Urban Pathways’ brand identity and ensure consistency across all communications, including digital platforms, print materials, events, and media.
• Lead storytelling efforts that elevate client outcomes, program impact, and organizational vision.
• Represent Urban Pathways externally at events, convenings, and media opportunities, as appropriate.
• Partner closely with the Director of Development to align communications strategies with donor acquisition, stewardship, and campaign goals.
• Develop campaign messaging, donor-facing materials, and executive communications in support of major gifts, corporate and foundation relations, and special events.
• Create board and volunteer ambassador tools, including talking points, presentations, and outreach materials.
• Directly manage and mentor marketing and communications staff and consultants, setting clear goals, providing performance feedback, and supporting professional development.
• Build scalable systems, workflows, and tools to support organizational growth and increased fundraising and advocacy activity.
• Oversee digital strategy including website, email marketing, and social media platforms.
• Manage media relations and external content distribution.
• Track and analyze communications performance metrics (engagement, reach, visibility) and translate insights into strategic recommendations for leadership.

Benefits

• Healthcare Coverage: Medical, dental, and vision insurance plans to keep you and your family in good health.
• Retirement Savings: A 403(b) plan and a 401(a) with employer annual contribution to help you plan for a secure financial future.
• Paid Time Off: Generous paid time off, including vacation, holidays, and personal days.
• Professional Development: Opportunities for continuous learning and professional development to enhance your skills and advance your career.
• Flexible Work Arrangements: Work-life balance is important to us, and we offer flexible work arrangements to accommodate your needs.
• Wellness Programs: Employee wellness programs, including fitness initiatives and mental health support.
• Employee Assistance Program (EAP): Confidential counseling and support services for personal or work-related issues.
• Employee Recognition: Recognition programs to celebrate and reward outstanding contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees