Director of Marketing and Business Development - Sign-On Bonus Or Relocation Available

ClearSky Health•Cleveland, WI

7d•Onsite

About The Position

Our hospital provides high-quality care that transforms the lives of those living with disabling injuries and illnesses. We distinguish ourselves through our commitment to excellence, to our patients, to our employees, and to the communities we serve. Our brand new state-of-the-art rehabilitation hospital in Cleveland, WI is looking for a Director of Marketing and Business Development to join our dynamic and thriving healthcare organization committed to providing exceptional patient-centered care. Our Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.

Requirements

Five years current experience in healthcare industry required.
Three years’ experience in hospital sales/marketing required.
Must maintain acceptable driving record

Nice To Haves

Bachelor’s degree in healthcare field or marketing preferred.
Supervisory experience preferred.

Responsibilities

Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs identifying potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
Works in conjunction with clinical leadership to develop and promote new programs and services and in the negotiation/renegotiation of contractors with payors to generate volume.
Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc. ensuring liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct.
Achieves budgeted volume goals for average daily census (ADC) and admissions.