Director of Marketing Analytics (Remote)
About The Position
We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula. Reporting to the VP of Analytics, you will partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data. This is a new high-impact leadership role where you’ll define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels. Leading a small team of data scientists, you will draw from your vast analytics toolkit to translate broad questions into actionable research and discovery plans, perform proactive data exploration to identify critical insights, design and scale A/B testing frameworks to improve funnel performance and channel effectiveness, and communicate results in a clear and compelling manner. You will act as a thought partner to the Chief Marketing Officer as well as their direct reports and their teams, to help them make the best strategic and operational decisions to help Rula drive profitable growth.
Requirements
- 10+ years of related professional experience with 3+ years focused in marketing analytics
- 3+ years of experience managing and developing high-performing teams
- A Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation
- Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.)
- Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.)
- Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting
- Experience setting up Multi-Touch Attribution solutions
- Experience building processes around data standardization, goaling and reporting
- A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth
Nice To Haves
- Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities
- Proficiency with Python/R (or similar programing tools) for analytics and scripting
- Experience leveraging AI and emerging technical tools for marketing analytics
Responsibilities
- Lead the strategy, execution, and evolution of marketing analytics at Rula.
- Partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data.
- Define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels.
- Lead a small team of data scientists.
- Translate broad questions into actionable research and discovery plans.
- Perform proactive data exploration to identify critical insights.
- Design and scale A/B testing frameworks to improve funnel performance and channel effectiveness.
- Communicate results in a clear and compelling manner.
- Act as a thought partner to the Chief Marketing Officer and their teams to help them make the best strategic and operational decisions to drive profitable growth.
Benefits
- 100% remote work environment
- Attractive pay and benefits
- Full transparency of pay ranges
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP)
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Community and employee resource groups
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
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What This Job Offers
Job Type
Full-time
Career Level
Director
