Director of Luxury Sales - Regent Santa Monica Beach

IHG•Santa Monica, CA

6h•$130,000 - $150,000•Onsite

About The Position

The Director of Luxury Sales is a dynamic and results-oriented leader responsible for overseeing all leisure sales initiatives for an ultra-luxury property. You'll be instrumental in driving revenue by developing and executing strategic sales plans to attract and retain high-net-worth leisure clients, travel advisors, and luxury travel consortia. This role demands a passion for exceptional service, a deep understanding of the luxury market, and a proven track record of exceeding sales targets. You will be responsible for managing and expanding a portfolio of key accounts, building and nurturing strong relationships with industry partners, and representing the resort at various industry events. Your expertise in luxury service culture and your commitment to brand standards will be critical in ensuring a seamless and elevated experience for all guests.

Requirements

A minimum of 5-8 years of progressive sales experience in luxury hospitality, with at least 3-5 years in a senior leisure sales leadership role.
Bachelor's Degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field.
Proven ability to lead, motivate, and develop high-performing teams in fast-paced environments.
Strong skills in negotiation, presentation, and communication.
Extensive experience working with high-end leisure markets, luxury travel agencies, and major luxury consortia.
Deep understanding of the luxury travel market, guest expectations, and 5-star service standards
Ability to travel extensively domestically and internationally.
A polished, professional, and approachable demeanor reflective of a luxury brand.
Self-motivated, team-oriented, ambitious, and driven for sales success.
Excellent problem-solving skills and a high level of attention to detail.
Work flexible hours, including evenings, weekends, and holidays.

Nice To Haves

International sales experience and cultural fluency are often a plus.

Responsibilities

Develop and implement comprehensive strategic sales plans to secure new corporate and leisure accounts, while simultaneously nurturing and expanding existing business relationships.
Conduct thorough market research to identify, qualify, and pursue emerging business opportunities within the luxury travel sector.
Effectively utilize IHG Global Sales partnerships to capture incremental business and expand the property's reach.
Build, cultivate, and maintain strong, long-term relationships with key stakeholders including corporate travel managers, travel management companies, luxury travel advisors, Consortias and individual clients.
Execute a proactive engagement strategy encompassing sales calls, curated familiarization (FAM) trips, targeted sales trips, and prominent trade show participation.
Manage and grow a dedicated portfolio of assigned corporate and leisure accounts, ensuring consistent satisfaction and repeat business.
Act as a brand ambassador for the resort at industry events, trade shows, and client meetings.
Host site inspections and familiarization trips, showcasing the unique value proposition and unparalleled experiences offered by the ultra-luxury property.
Deliver accurate sales activity reports, robust forecasts, and clear performance updates to senior management.
Consistently exceed revenue targets through strategic prospecting, expert negotiation, and effective account management.
Provide guidance, mentorship, and support to property-level leisure sales teams, ensuring consistency and excellence in execution.
Monitor team booking goals and performance, offering coaching and development opportunities.
Partner closely with internal teams—including Sales, Marketing, Events, and Operations—to ensure a seamless and exceptional experience for all clients and their guests.
Demonstrate a deep understanding of luxury service culture and an unwavering commitment to upholding Regent brand standards.