Director of Lifecycle Marketing

Study.com•Mountain View, CA

74d•$150,000 - $190,000

About The Position

Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we've donated over $27 million across social impact programs to learners and educators. Study.com is seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value. This is a high-impact leadership role where you'll define and execute lifecycle strategies across customer acquisition, onboarding, engagement, and win back-while embedding personalized AI-powered workflows into every stage of the customer experience. You'll lead channel owners across email, SMS, push, CRO and GTM strategy, and collaborate closely with Growth, Product, Content, Creative, and Data Science to power sustainable SaaS growth.

Requirements

10 years of experience in lifecycle or retention marketing, ideally within a high-scale SaaS or subscription-based product
Expertise in behavioral segmentation, event-based triggers, funnel design, and customer journey automation
Strong track record in email, SMS, push, and in-product messaging-with deep knowledge of modern lifecycle platforms
Fluency in A/B testing, funnel analysis, cohort tracking, and predictive churn modeling
Demonstrated experience using generative AI tools for campaign ideation, copy creation, personalization, or automated segmentation
Proven ability to influence cross-functional teams and align lifecycle marketing with product and growth goals
Analytical AI forward mindset with strong collaboration skills and a hands-on leadership style

Nice To Haves

Prior work in edtech, consumer SaaS, or mission-driven technology companies

Responsibilities

Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments.
Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities
Collaborate with the Product team to analyze customer data and co-lead CRO testing programs, identifying patterns and opportunities to grow Study.com's member base and increase CVR, retention, and LTV revenue.
Implement robust testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking.
Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences-including event-based triggers, dynamic messaging, and cross-channel orchestration.
Share strategic insights and performance results with leadership, developing KPIs and forecasts that align with broader marketing and business objectives.
Direct go-to-market (GTM) strategy and execution efforts, collaborating with cross-functional stakeholders to ensure cohesive positioning, messaging, and launch plans that drive product adoption and business growth.
Lead, develop, and actively contribute as both a player and coach to a high-performing team of lifecycle and product marketers, driving strategy, execution, and continuous improvement across all initiatives.

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