Director of Lifecycle Marketing | Allconnect
About The Position
We’re seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group (Allconnect and MyMove) businesses. Allconnect is a leading marketplace that helps consumers compare, purchase, and set up essential home services such as internet, TV, phone, and utilities.This role will own the vision and execution for how we attract, convert, retain, and grow customer relationships through data-driven CRM strategies. You will lead a small but high-performing team, while also partnering cross-functionally to deliver personalized, high-impact campaigns across email, SMS, push, and other channels- driving measurable growth in customer engagement, loyalty, and lifetime value. As a leader, you’ll combine strategic thinking with hands-on execution, building a best-in-class Lifecycle program that leverages advanced segmentation, automation tools, and testing. You’ll also play a critical role in shaping how Allconnect uses first-party data to create customer-centric journeys that differentiate our brand and deliver results. A strong collaborator, you will work closely with Sales leadership and client services to ensure initiatives directly drive results for both clients and advertisers.
Requirements
- 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role.
- Proven track record of driving measurable business results through CRM strategies and execution at scale.
- Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development.
- Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms.
- Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies.
- Demonstrated ability to partner across functions to align marketing with revenue impact.
- Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy.
- Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously.
- Excellent communication skills, with the ability to translate data and insights into actionable strategies.
Nice To Haves
- Bonus points if experience with Iterable
Responsibilities
- Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities.
- Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives.
- Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth.
- Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy.
- Lead A/B and multivariate testing to optimize campaign performance and validate decision-making.
- Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue.
- Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration.
- Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing.
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
