Director of Lead Generation

Affinitiv•Tampa, FL

9d•Hybrid

About The Position

Director of Lead Generation leads the strategy and execution of marketing programs designed to attract, engage, and generate qualified leads for our business. This role owns the systems, campaigns, and channel performance needed to drive consistent pipeline creation with a strong focus on measurable demand generation outcomes.

Requirements

5+ years of marketing experience with at least 2+ years in demand generation / performance marketing leadership.
Proven success driving top-of-funnel lead generation with measurable outcomes.
Strong knowledge of: Demand gen funnel mechanics (awareness → MQL), Paid acquisition and conversion rate optimization, Marketing automation and CRM reporting.
Demonstrated ability to translate performance data into strategy and execution.
Experience managing budgets, vendors, and cross-functional stakeholders.

Nice To Haves

Experience in B2B SaaS, services, or technology (industry dependent).
Familiarity with ABM or hybrid demand-gen models (if applicable).
Hands-on experience with tools such as: HubSpot / Marketo / Salesforce / etc., Google Analytics & reporting dashboards, Ads platforms (Google Ads, LinkedIn Ads, Meta, etc.)

Responsibilities

Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline contribution.
Develop multi-channel acquisition campaigns across channels such as: Paid digital (search/social/display), Content marketing and SEO, Webinars and virtual events, Email nurture and lead magnet programs, Partnerships/co-marketing (as applicable).
Create compelling messaging and campaign offers optimized for conversion at each step of the funnel.
Manage and optimize campaign performance using KPIs such as: CTR, CPL, MQL rate, lead-to-MQL conversion, Landing page conversion rates, Marketing sourced pipeline and revenue attribution (where tracked).
Use data and experimentation (A/B testing, creative testing, offer testing) to continuously improve results.
Partner with Sales and RevOps to define audience targeting, lead scoring, and lifecycle stages.
Oversee lead routing/nurture workflows in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.).
Ensure marketing programs support the full journey from awareness → conversion → handoff to Sales.
Collaborate with Sales, Customer Success, Product, and Sales Engineering to ensure messaging is aligned with target buyer needs.
Work closely with Sales to identify gaps in lead quality and iterate on campaign targeting.
Own and manage the marketing budget for lead generation channels.
Lead or manage a team and/or contractors (e.g., campaign managers, content, designers, media buyers).
Select, manage, and evaluate vendors where applicable (creative, media, event partners, etc.).
Build reporting dashboards and provide regular performance updates to leadership.
Deliver actionable insights and forecasts tied to lead goals, conversion rates, and pipeline targets.