Director of International Marketing

Melaleuca, Inc.•Idaho Falls, ID

1d•Onsite

About The Position

Reporting to the Senior Vice President of International Marketing or SVP of Global Innovation, the Director of International Marketing Innovation will support the development and guide the execution of global marketing portfolio strategies, maximizing product consistency and sourcing options across countries, while balancing market and regulatory needs for specific markets. Working with Brand Owners and in market teams to align on the brand positioning and value proposition and POD versus competitors in market. Working with Melaleuca’s international market teams to drive growth and market penetration, by ensuring the integrated support of R&D. manufacturing, regulatory, supply chain, creative and manufacturing departments to bring the product to market and keep it in supply. This role will partner closely with in-country leadership to align global brand strategy and messaging with the local market execution of pricing and promotions, bundles and adapting to any changes in regulations, competitor activity or supply chain or manufacturing issues. The Director will provide guidance to international teams, helping translate global frameworks into effective in-market programs while maintaining consistency across both emerging and established markets. This role will also lead a small headquarters-based marketing team and work closely with in-country marketing teams across APAC, ASEAN, and Europe.

Requirements

The Director of International Marketing will be a strong and adaptable leader with a global mindset and the ability to operate effectively across cultures and geographies.
This individual will bring a balance of strategic thinking and executional excellence, with the ability to translate strategy and value propositions into effective execution across markets.
Experience in international marketing within consumer packaged goods or direct selling environments preferred
Proven ability to scale brands across multiple international markets
Experience leading global or regional marketing initiatives
Strong cross functional leadership experience across product development, regulatory, sales, operations, and finance
Demonstrated experience managing and developing team members
Ability to influence and lead across regions without direct authority
8 or more years of progressive marketing leadership experience with international exposure
Ability to relocate to Idaho Falls, ID (Relocation Assistance available)
At least 8+ years of marketing experience in consumer packaged goods or related industries
Strong communication skills with the ability to influence across global teams
Proven experience managing and developing direct reports
Willingness to travel internationally as needed
Willingness to work outside normal office hours to support different time zones
At least 3 years of experience in international or global marketing roles
Experience launching and scaling products across multiple international markets
Strong understanding of digital marketing, eCommerce, and global consumer trends
Bachelor’s degree required
A global perspective with strong cultural awareness
A natural orientation for continuous improvement and problem solving
A collaborative leadership style with strong interpersonal skills
Excellent organizational skills with the ability to manage multiple priorities
Attention to detail and ability to execute under deadlines
Self-motivation and accountability with a strong sense of ownership
Ability to maintain confidentiality of sensitive information
Global brand management and international market expansion
Product launch and commercialization
Consumer insights driven marketing
Team leadership and cross regional influence

Responsibilities

Work with in-market teams to lead, manage and support international an local market brand and portfolio strategies and support product development, launches and ongoing availability of brands across international markets
Oversee and support the integration of departments to vet and support new product proposals and the commercialization of product introductions
Oversee global go to market execution, , and product launches
Ensure consistency of brand and product value propositions across all markets
Partner cross functionally to support product development, pricing, and commercialization efforts at launch and when changes are needed
Contribute to revenue growth and support international P&L performance
Lead and develop a small, high performing marketing team based at headquarters
Provide direction and alignment to in-country marketing teams across APAC, ASEAN, and Europe
Support the development and execution of international marketing strategies aligned with corporate growth objectives
Ensure global consistency of brand and product messaging across markets
Maintain global brand positioning and translate into locally relevant brand proposition and effective local execution.
Drive customer acquisition, engagement, and retention across international regions through a desirable and available product portfolio
Analyze product performance and optimize product offerings for continuous improvement
Collaborate cross functionally to support product innovation and lifecycle management, building basket size, attracting new, customers and limiting cannibalization.
Build and steward brand equity and strengthen product positioning across markets
Partner with international leadership to align marketing plans with regional growth strategies
Support international expansion initiatives, including new market entry strategies
Participate in key international meetings and strategic planning sessions
Ensure compliance with regulatory and cultural considerations across markets
Support the development and adoption of global brand and product messaging frameworks