Director of Integrated Video

Collective Measures • Minneapolis, MN

4d • $120,000 - $140,000

About The Position

We are seeking a Director of Integrated Video to lead our national and local television planning and buying. In this role, you will be responsible for building a cohesive video practice where television and digital video (CTV/OLV) are planned and bought in lockstep to deliver results. You will work collaboratively with the VP of Media & Connection Strategy to shape the vision of the department and operational standards that reflect our high-performance, employee-owned culture.
This role requires a deep understanding of how television and digital video work together to propel brands forward and expertise in both national and local television planning and buying. The ideal candidate is a passionate expert who understands the nuance of media strategy, has experience leading planning and buying teams and can connect measurement systems to video plans to showcase the impact for our clients. Proven team leadership, buying practice development and deep client consultation experience are important criteria for success in this role.

Requirements

• Bachelor’s degree, concentration in business, marketing, or advertising preferred; MBA or master’s degree is a plus
• 12+ years of progressive levels of responsibility in media planning, buying with a focus on television, and 4-7+ years of demonstrated success in managing and leading people
• Proven experience in delivering clear, strategic presentations to marketing executives
• Demonstrated experience in managing a department and developing key talent
• Understanding of cross channel paid media planning and buying with a focus on video
• High competency level in MS Office with specific strengths in Excel and PowerPoint; comfort with various media tools, such as Nielsen, programmatic and contracting software
• Able to work independently and balance multiple tasks
• Must be able to speak and read English proficiently
• Must be able to sit for extended periods of time
• Must be able to use a keyboard and a telephone.

Responsibilities

• Enhance agency video planning practice in regard to local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans
• Develop buying best practices across local and national linear television
• Ensure strategic vision and work is understood and visible to the industry, the clients and the broader agency.
• Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements.
• Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders
• Advise on tool needs, manage budget and assess usage.
• Engage key clients as a media leader and linear expert
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.
• Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs.
• Continuous focus on revenue retention, increasing product adoption and media spend.
• Support internal Collective Measures marketing efforts as a key contributor.
• Participate in new business processes + pitches; inspire new business efforts.
• Collaborate with strategy, brand and performance media leaders to drive best in class video and media strategy.
• Foster a culture based on teamwork, collaboration, and intellectual curiosity.
• Motivate, lead, and manage internal team members, working collaboratively to deliver work that meet our clients’ business objectives.
• Maintain a focus on employee development, mentorship and coaching, incorporating regular feedback for all team members; foster close collaboration with individual team leaders.

Benefits

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Director