Director of Integrated Search

The Farmer's Dog • New York, NY

10d • Onsite

About The Position

We have big ambitions, our mission is to give dog lovers true peace of mind by helping them do the best for their dogs – this will require us to completely reimagine how we care for our dogs and drive meaningful shifts in an industry that is desperate for change. We don’t believe this is possible by implementing “best practices” or operating how the rest of the industry operates.
That’s why we’re looking for a highly innovative, strategic, and data-driven Director of Integrated Search to build and scale channels via flywheels and to drive sustainable, long-term growth for The Farmer’s Dog. Reporting into our SVP of Acquisition, the Director of Integrated Search role is designed to unify organic and paid search strategies to maximize visibility, drive traffic, and improve ROI. You’ll have the opportunity to take the foundation we have in place (including an existing team of high-performing operators) and evolve it to establish The Farmer’s Dog as the leading trusted pet care brand and the best option for dogs.

Requirements

• You have 7+ years of experience in digital marketing, with deep knowledge in both SEO and PPC/SEM.
• You’re an expert in tools like Google Ads, Google Search Ads 360, Google Analytics, Google Ads, SEMrush, Ahrefs, and Google Search Console.
• You have a technical understanding of search algorithms, PPC bid strategies, website architecture, and HTML.
• You have demonstrated your ability to build and manage both 0 →1 and large scale growth programs for consumer businesses (especially excited about you if you have demonstrated excellent execution of 1:1 at scale). You’ve done this in a holistic, customer-focused manner.
• You are an exceptional people manager. You expect a lot, but you support your team along the way. You empower your reports and create cultures and ceremonies/feedback loops so that everyone can and should operate with autonomy. You encourage feedback and debate from your function and across all levels. You are passionate about developing talent.
• You are a maximizer - you continue to set the bar higher.
• You lead through others - you don’t need to be the one to ‘do all the things’ to have an outsized impact.
• You thrive in high pressure, high stakes environments. You have natural drive and you work hard. You maintain early stage startup intensity at any scale.
• You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong.
• You are skeptical, peek around corners effectively and continuously, and you are right the first time most of the time.
• You love dogs.

Responsibilities

• Leadership: Defining the overall vision for both organic (SEO) and paid (SEM/PPC) search to deliver on customer acquisition objectives. Set clear expectations through OKRs, provide direct and empathetic feedback, and continuously redefine what best-in-class looks like.
• Integrated Search Management: Overseeing both channels to ensure a cohesive approach, such as using high-performing SEM keywords to inform SEO content strategies.
• Defensive Search: Own our core narrative around fresh dog food, nutrition, and differentiation across search engines, treating trust, education, and credibility as inputs to customer acquisition performance.
• AI Adaptation: Staying ahead of search engine algorithm updates and AI-driven search changes to maintain a competitive advantage, including AI-driven discovery, LLMs, and AI overviews in the SERP.
• Performance Tracking & Analytics: Monitoring key KPIs, analyzing data, and reporting on traffic, rankings, and conversions.
• Team Management & Development: Leading, mentoring, and scaling teams of SEO managers, specialists, and SEM experts.
• Budgeting & LTV Optimization: Managing substantial budgets and optimizing spend to drive LTV-positive growth.
• Test & Learn: Execute a rigorous test & learn experimentation plan with Analytics to connect advocacy efforts to conversion rate, CAC, trials, and subscription growth.
• Partnership: Partner with the Brand Content team to ensure authoritative, accurate, and compelling content consistently outranks negative or low-quality narratives.

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed