Director of Integrated Marketing

Fi Smart Dog Collar • New York, NY

3d

About The Position

Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.

Requirements

• 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
• Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
• Experience managing or closely partnering with organic social and community teams
• Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
• Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
• Excellent written and verbal communication skills
• Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course

Responsibilities

• Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
• Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
• Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
• Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
• Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
• Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
• Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
• Work closely with the B2B team to develop partnership concepts and go-to-market plans
• Execute partner marketing campaigns from concept through launch and measurement
• Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-Friendly Office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership
• Gifting program for loved ones

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed