Director of Integrated Content Marketing

Cooley LLP • Los Angeles, CA

1d • $280,000 - $300,000

About The Position

Cooley is seeking a Director of Integrated Content Marketing to join the Marketing and Business Development team. Position summary: The Director of Integrated Content Marketing will be responsible for defining and driving the firm’s cohesive content strategy—from ideation through production and multi-channel distribution—to credentialize the firm and respond to current client and market needs globally. Specific duties include, but are not limited to, the following: Position responsibilities:

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, and ability to travel, as required
• Bachelor’s degree
• 10+ years directly applicable content marketing experience at a management level, with proven ability to manage, coach and motivate with proven experience leading a comprehensive content function, preferably in a large global professional services firm, agency, or publisher environment
• Expertise in content production best practices, editorial oversight, and workflow management for multiple formats (e.g., articles, reports, video, web, social)
• Demonstrated success developing and executing multi-channel (paid, earned, owned) distribution strategies within tight budgetary and resource constraints
• Strong understanding of content performance metrics, analytics, and using data to inform future strategy
• Exceptional collaboration and communication skills, with the ability to influence and partner effectively with senior firm leadership and highly skilled professionals.
• Proficient in the use of CRM technologies
• Entrepreneurial by nature
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
• Proactive, have high energy, and be creative, quick thinking, and comfortable with risk
• Strong operational orientation and ability to drive complex, multi-stakeholder projects
• Excellent analytical skills
• Ability to carry and achieve marketing goals
• Strong interpersonal skills with ability to facilitate and solve problems
• Strong communication, both verbal and written, and presentation skills
• Detail-oriented with advanced organization skills
• Team player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
• High level of professionalism at all times

Nice To Haves

• MBA or advanced degree in a related field and significant prior experience in marketing or sales
• Experience in a professional services environment
• Experience managing a large team of direct reports

Responsibilities

• Content Strategy and Production: Establish Content Vision: Define the editorial vision, voice, and standards for all firm content, ensuring it is consistently high-quality, relevant to client needs, and positions the firm as a market leader.
• Develop Global and Local Content Strategies: Collaborate with firm leadership, practice group leaders, and marketing/business development teams to create a comprehensive and cohesive content strategy covering varied modern and differentiated formats focused on both brand and demand goals
• Build Production Infrastructure: Design and implement the optimal operating model (combining internal team members and external/agency resources) necessary to efficiently produce all content types from ideation to final publication
• Oversee Content Workflow: Establish and manage rigorous content production processes, including copy editing, legal/technical review, quality control, and stakeholder approval, ensuring compliance and accuracy across all materials leveraging Digital Asset Management (DAM) and AI technologies
• Manage Resources: In coordination with HR, determine internal staffing needs, upskill, hire and mentor team members. Manage external vendors (agencies, freelance writers, etc.) to ensure cost-effective and high-quality content output. Coordinate with HR on non-employee service provider needs, including independent contractor requests
• Content Distribution & Performance: Lead Distribution Strategy: Partner closely with Marketing, Business Development and Communications teams to develop and execute integrated paid, earned, and owned distribution strategies for all content
• Audience Targeting and Personalization: Partner with Marketing and Business Development teams to Implement strategies to effectively target key client audiences and personalize content delivery to maximize engagement and impact
• Budget Management: Manage the content budget effectively, ensuring resources are allocated strategically to high-impact content initiatives and distribution channels
• Performance Measurement: Establish key performance indicators (KPIs) and robust tracking mechanisms to measure the effectiveness of all content and distribution efforts, providing regular performance reports
• Data-Driven Iteration: Use content performance data and market feedback to continually refine the content strategy, production processes, and distribution tactics
• Collaboration and Market Alignment: Stakeholder Partnership: Serve as the primary content expert and partner to practice group leaders and marketing/business development colleagues, translating complex legal topics and business goals into compelling, client-focused content
• Market Responsiveness: Continuously monitor the legal and business landscape, identifying emerging trends and regulatory changes to ensure content is timely, responsive, and drives client discussions
• Cross-Functional Alignment: Act as the central liaison between the content function and all other business professional teams to ensure strategic alignment and efficient project execution
• Other: Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests Support business professional deveopment and continued educational opportunities. In collaboration with HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Benefits

• Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.
• The expected annual pay range for this position with a full-time schedule is $280,000 - $300,000.
• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• We provide generous parental leave and fertility benefits.
• New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees