Director, Content Marketing

Norm AI • New York City, NY

10h • $175,000 - $225,000 • Hybrid

About The Position

As Norm’s first content marketing hire, you will lead development and execution of a best-in-class content strategy that elevates Norm’s position in the market. Norm is hiring our first Content Marketing—equal parts strategist, editor‑in‑chief, and operator—to define the editorial engine that shapes Norm Ai’s presence across the legal, AI, and tech ecosystems. You’ll translate complex legal, compliance, regulatory, and AI concepts into content clients actually want to read, watch, and share. You’ll drive content strategy and editorial direction for Norm Ai, from thought leadership to demand generation. This role is equal parts strategist, editor-in-chief, and writer. We’re looking for a thoughtful storyteller who can translate complex legal and AI topics into compelling narratives that speak to the transformation taking place across regulated industries today. You can adapt message based on audience and goal. At Norm, we move quickly, strive to create signal over noise, and aim to inform our audience with unique, thoughtful insights they can’t glean elsewhere. Content Marketing itself is going through an AI transformation and we expect this candidate to be well versed using AI to create leverage in their content program. From using the latest AI tools, to building AI-native content workflows, to measuring our AEO performance, we are aiming to create a modern AI-native content function at Norm Ai. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast and prioritize content that informs, not advertises. This does not require legal expertise, but candidates should be curious about exploring topics related to legal, compliance, and AI in regulated industries.

Requirements

• Minimum of 5+ years experience in marketing with deep understanding of content marketing and demand generation.
• Has been directly responsible for story and material development and creation (vs having agency support) in a fast paced environment (e.g tech start-up)
• Proven track record of successfully executing multi quarter internal and external content strategies to enhance engagement and communication
• Strong organizational skills and experience managing content calendars to ensure timely delivery of projects
• Exceptional writing and editing skills, producing high-quality, engaging, and informative content
• A fresh perspective to content creation and strategy, consistently generating new ideas that engage and inform LPs in unique ways.
• Creative by nature
• Executive communication skills and the ability to develop buy-in across the board
• Ability to work cross functionally at a high rate of change across the entire organization

Nice To Haves

• You have a sense of urgency and value the courtesy of professional responsiveness (this is super important as speed is a form of client service)
• You are able to adapt on the fly and handle unforeseen developments with ease. You are also able to do this without compromising attention to detail and quality
• You gravitate toward intellectual rigor, lead with curiosity and are a life-long learner
• You strive to be an enabler who gives the team maximum leverage - there is no job too big, no job too small
• You do what you say you are going to do, when you say you are going to do it
• You continually search for new ideas and means of improvement
• You have low ego, high empathy, and the capacity to collaborate effectively
• Most importantly, you take your work seriously but not yourself too seriously

Responsibilities

• Content Strategy & Editorial Calendar – Own the roadmap across blog, webinars, video, and social
• Thought Leadership & Long‑Form – Write and edit attorney‑grade articles and reports that cement Norm Ai as the authority on compliance automation and AI governance.
• Multimedia & Video Storytelling – Storyboard, script, and produce premium B2B video series; manage end‑to-end creation workflows.
• Experimental, Data‑Driven Execution – Prototype new formats quickly, analyze performance, and double‑down on what resonates.
• Contributor Management – Commission and manage external writers, SMEs, and guest authors while safeguarding voice, tone, and quality.
• SEO & AEO Ownership – Drive keyword research, schema markup, and answer‑engine experiments that grow qualified traffic.
• AI‑Accelerated Ops – Leverage GenAI for research, outlines, and first drafts while keeping rigorous human edits; hit KPIs for AI‑enabled efficiency.
• Performance & Insights – Partner with Demand Gen to track traffic, engagement, and pipeline contribution; run A/B tests and surface insights.
• Planning & Reporting - Align content to the buyer journey, demand goals, and SEO/AEO targets and report on content performance regularly
• Process & Operations – Build scalable editorial workflows, review cycles, and content libraries that enable high‑velocity output.
• AI tool power-user (Profound, GrowthX, AirOps, Perplexity, Writer Ai, etc.); automation-focused.
• Someone with data-driven content and reporting experience
• AI-First Content & Creative Ops (Scrappy by Design)
• Use AI for research synthesis, outlining, summarization, and first drafts.
• Turn signature content moments (live events, deep dives) into multi-asset content families.
• Build scrappy systems and workflows that enable high output with minimal resourcing.
• Deeply Understand SMEs, Customers & Partners
• Extract insights from Pilot’s internal finance experts, customers, and ecosystem partners.
• Translate interviews, calls, and raw data into structured narratives and market-facing content.
• Measure, Learn & Optimize
• Define simple, clear KPIs for your work, such as: Engagement and conversion on founder-, firm-, and partner-focused assets.
• Content-influenced leads and opportunities from SMBs and bookkeeping firms.
• Partner with Demand Gen, Marketing Ops, RevOps, and Product Marketing to understand what’s working and adjust your roadmap accordingly.
• Experiment with different hooks, lengths, visuals, and formats for each audience and double down on the ones that consistently build trust and drive action.
• Become an expert on all things legal, regulatory, and financial services
• Experience creating managing video content creation workflows
• Stay tapped into the cultural and technology zeitgeist.
• Continually monitor platforms like X, LinkedIn, newsletters, podcasts, and other digital communities to identify emerging themes, debates, and narratives that matter to LPs and the broader tech ecosystem
• Translate digital insights into LP content.
• Distill fast-moving online conversations into thoughtful, contextualized takeaways and content formats that resonate with LPs
• Experiment with digital-first content.
• Pilot new ways of communicating (e.g., short-form video, interactive formats, or social-inspired storytelling) that make traditionally complex topics more engaging
• Analyze the performance of content initiatives using analytics tools, providing insights and recommendations for continuous improvement
• Take initiatives from 0 to 1, acting as a builder and innovator within the team. This means identifying opportunities for new content strategies, developing them from scratch, and executing them with precision.
• The ideal candidate is not only a strategist but also a hands-on creator who can transform ideas into impactful content solutions that resonate with LPs
• Manage content calendars, ensuring timely delivery of all content projects and adhering to deadlines
• Work closely with various teams (investment team, marketing, finance, operating teams) to align on key milestones and set clear timelines.
• a16z has a full marketing team that is responsible for content across all of our verticals, and this role will partner closely with that team to ensure that we are curating and distilling the appropriate information to LPs
• Maintain a strong understanding of industry trends and incorporate this knowledge into content strategies.
• Stay up-to-date with the latest developments in technology, innovation, and venture capital.
• Regularly analyze how these trends impact our LPs and the broader market, and proactively adjust content strategies to reflect these insights
• Produce and deliver educational content for the IR team in various formats. Topics may range from market trends and investment strategies to regulatory changes and portfolio management techniques. The goal is to enhance the knowledge and skills of the team, ensuring we are well-equipped to support our LPs effectively
• Be a source of creativity in all IR-related activities, such as developing unique content formats, initiating new engagement methods, and creating interactive experiences for LPs and the internal IR team

Benefits

• We offer a competitive salary along with equity compensation.
• Our comprehensive benefits package includes a 401(k) plan with an employer match.
• Employees enjoy top-tier insurance coverage, encompassing health, dental, hospital, accident, and vision plans.
• For candidates needing to relocate to NYC, we provide relocation reimbursement.
• You'll thrive in our fast-paced learning environment where professional growth is constant.
• We embrace a flexible hybrid model, typically in-office 3–4 days per week.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed