Content Marketing Director

Insider One

13h

About The Position

Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.

Requirements

• 8+ years of experience in Content Marketing, with at least 3 years in a high-impact leadership role. Experience within the MarTech or B2B SaaS industry is strongly preferred.
• A history of successfully managing, mentoring, and scaling high-performing content teams and freelance networks.
• Proven ability to work as a peer to senior leaders and stakeholders, navigating feedback with grace and managing urgent, high-stakes priorities.
• Exceptional skills in crafting compelling narratives that resonate across diverse formats—from technical whitepapers to viral social threads.
• A passion for the craft of writing and a "zero-mistake" editorial standard. You set the bar for quality across the entire organization.
• A genuine passion for Customer Experience (CX) and the evolving intersection of AI and Marketing Technology.
• A deep, functional understanding of SEO strategies and how to align content with search intent to drive organic growth.
• Well-versed in content performance analytics; you don't just create content, you measure its impact on the funnel and iterate based on results.
• Elite project management skills with the ability to juggle multiple global campaigns simultaneously without losing sight of the details.
• Extremely comfortable in a fast-paced, "always-on" environment. This includes the flexibility to work outside typical hours to collaborate with global teams across different time zones.
• A "roll-up-your-sleeves" attitude. You are a leader who can strategize at 30,000 feet and execute at ground level.
• A Bachelor’s degree in English, Communications, Humanities, PR, or a related field is preferred, though we value proven results and "street crumbs" over specific degrees.

Responsibilities

• Strategic Leadership: Define and execute a cohesive global content strategy that bridges the gap between high-level brand awareness and measurable demand generation.
• Omnichannel Roadmap: Architect an integrated content roadmap that supports organic growth, paid media, events, and social, ensuring every piece of content serves a clear business objective.
• Global Advocacy: Act as the ultimate champion for the Insider brand, ensuring local relevance and consistent quality across our global footprint of 30+ countries.
• Team Empowerment: Lead, mentor, and scale a lean team of specialists and freelancers. You will foster a culture of creative excellence, rigorous accountability, and continuous professional growth.
• Cross-Functional Synergy: Partner with Product Marketing, Demand Gen, and Sales to map content to the buyer’s journey, ensuring we provide the right message at the right moment for our target personas.
• Content Innovation: Oversee a diverse portfolio of high-impact assets—from deep-dive technical reports and videos to compelling case studies and SEO-driven blog posts.
• Executive Influence: Execute a "Voice of the Expert" strategy, transforming our leadership team and SMEs into recognized industry thought leaders.
• Data-Driven Optimization: Own the numbers. Use SEO insights and performance analytics to relentlessly refine our strategy and prove the ROI of every campaign.
• Subject Matter Mastery: Dive deep into the nuances of MarTech, CX, AI, and B2B SaaS. You must be able to translate complex technology into compelling, human-centric stories.
• Operational Excellence: Manage the content budget and end-to-end production lifecycle, identifying efficiencies to increase output without sacrificing quality.

Benefits

• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
• Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
• Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
• Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
• Help build the team you want to work with and enjoy rewarding referral bonuses.
• Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
• From global retreats to team-building activities, expect year-round events that turn into lifelong memories.

What This Job Offers

• Job Type: Full-time
• Career Level: Director