Director of Insights

Vevo•New York, NY

1d•Hybrid

About The Position

Vevo is seeking a Director of Insights to drive its audience research and consumer insights practice. This role is responsible for owning research and insights practices that inform strategic and tactical business issues in support of Sales, Marketing, Communications, and Distribution at Vevo. This is a full-time, hybrid position based in the New York City office. The role involves overseeing the development of learning agendas, research strategies, and audience intelligence frameworks. It also includes leading quantitative and qualitative primary research projects, managing third-party suppliers, designing and executing studies, analyzing data, and socializing insights. The Director will become an expert on Vevo’s global audience and viewership trends, leveraging various data sources to derive audience narratives and strategic opportunities. They will develop bespoke research studies to guide thought leadership, translate insights into go-to-market positioning, and identify opportunities for AI-enabled research to improve efficiency and access to data. The role also includes coaching and guiding a team of researchers.

Requirements

8+ years of relevant consumer insights and/or market research experience, preferably at a media agency or digital publisher/brand
Expert knowledge of various quantitative and qualitative research methodologies and the ability to translate research and insights into business solutions
Deep familiarity and expertise with global syndicated research partners such as eMarketer, BrandWatch, GlobalWebIndex, MRI|Simmons, etc., along with a strong awareness of other global research and insights solutions in the marketplace
Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Looker and statistical software like SPSS or SAS
Effective cross-functional leadership skills, with ability to influence and align other teams
Ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and external stakeholders
Ability to synthesize data from multiple sources to identify patterns and implications for consumers and Vevo’s business
Strong knowledge of the multi-platform media and content landscape, advanced quantitative/qualitative methodologies and data collections frameworks, and current trends and challenges shaping the media industry
Experience managing 3rd party research vendors through the full partnership lifecycle, from contract negotiation to project execution
Broad understanding of AI tools and a proven ability to apply them responsibly across the research process
Naturally curious and possess a knack for uncovering valuable insights and turning them into compelling narratives that influence senior decision-making

Responsibilities

Oversee the development of robust learning agendas, research strategies, and audience intelligence frameworks that inform Vevo’s strategic priorities
Lead all aspects of quantitative and qualitative primary research projects, including: third party supplier management, study design and execution, data analysis and reporting, and socialization of insights across the broader company
Become an expert on Vevo’s global audience and viewership trends, deriving holistic audience narratives and strategic opportunities by leveraging 1st and 3rd party data sources and platforms
Develop bespoke research studies and data analyses to guide thought leadership that strengthens Vevo’s internal strategy and external market position
Translate insights into go-to-market positioning, audience narratives, and category overviews, ensuring that data-driven recommendations inform all market-facing collateral
Actively identify opportunities for AI-enabled research and workflows to reduce the cost and speed to insights while increasing access to data among our cross functional partners
Coach and guide a high performing team of researchers responsible for managing and executing research studies and robust data analyses to support Vevo’s core business functions