Director of Influencer Marketing (Remote in Austin Texas)

PetLab Co.•Austin, TX

3d•Remote

About The Position

PetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. We are looking for a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. Influencer marketing is becoming one of the most important growth levers for PetLab Co. As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale. This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier, and micro creators, producing content that performs both organically and as high-converting paid social ads. The Director of Influencer Marketing will own the full influencer lifecycle — from creator sourcing and relationship management through to creative strategy, campaign execution, performance analysis, and scaling the program through systems, automation, and team building. You will work extremely closely with the paid media and creative teams to ensure influencer content becomes a core driver of our performance marketing engine. This role requires a highly strategic but deeply hands-on operator who thrives in fast-moving environments and is excited about building and scaling programs quickly.

Requirements

3–6+ years experience managing or scaling influencer marketing programs
Proven experience growing influencer channels within DTC, ecommerce, or CPG brands
Demonstrated success managing large creator networks
Strong experience with performance-driven influencer campaigns
Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them
Strong creative instincts and ability to identify high-performing social content
Experience creating clear, effective influencer briefs
Strong negotiation and relationship-management skills
Comfortable working with analytics, reporting systems, and campaign tracking
Experience implementing scalable systems and operational workflows
Familiarity with AI tools and automation to streamline influencer processes
Highly organised and capable of managing multiple campaigns simultaneously
Experience building and leading influencer teams

Nice To Haves

Experience in CPG categories such as supplements, nutrition, wellness, and pet products is highly advantageous.

Responsibilities

Designing and scaling PetLab Co.’s global influencer marketing strategy
Building a high-volume influencer engine capable of working with 100–500+ creators per month
Identifying and recruiting creators across macro, mid-tier and micro influencer segments
Developing creator avatars and sourcing strategies aligned with our customer base
Building strong long-term relationships with creators
Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
Overseeing creator whitelisting / partnership ads, and dark-post ad usage
Ensuring influencer content meets brand, compliance, and quality standards
Establishing scalable systems, processes, and reporting frameworks
Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
Hiring and developing an in-house influencer team capable of scaling the program globally
Continuously testing new influencer formats, content styles, and campaign structures to improve performance