Director of Influencer Marketing (Remote in Austin Texas)

PetLabCo.•Austin, TX

4d•$115,000 - $150,000•Remote

About The Position

PetLab Co. is seeking a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. This role is crucial for leveraging influencer marketing as a key growth lever, especially with the rise of Meta Partnership Ads and TikTok Spark Ads. The Director will manage the full influencer lifecycle, from sourcing and relationship management to creative strategy, campaign execution, and performance analysis. This position requires a strategic and hands-on operator who thrives in fast-paced environments and is eager to build and scale programs rapidly. The role involves close collaboration with paid media and creative teams to ensure influencer content fuels the performance marketing engine.

Requirements

3–6+ years experience managing or scaling influencer marketing programs
Proven experience growing influencer channels within DTC, ecommerce, or CPG brands
Demonstrated success managing large creator networks
Strong experience with performance-driven influencer campaigns
Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them
Strong creative instincts and ability to identify high-performing social content
Experience creating clear, effective influencer briefs
Strong negotiation and relationship-management skills
Comfortable working with analytics, reporting systems, and campaign tracking
Experience implementing scalable systems and operational workflows
Familiarity with AI tools and automation to streamline influencer processes
Highly organised and capable of managing multiple campaigns simultaneously
Experience building and leading influencer teams
Must be located in the Austin, Texas area

Nice To Haves

Experience in CPG categories such as supplements, nutrition, wellness, and pet products is highly advantageous.
Be highly organised and systems-driven, capable of bringing structure to a complex channel
Be extremely hands-on and thrive in high-growth startup environments

Responsibilities

Designing and scaling PetLab Co.’s global influencer marketing strategy
Building a high-volume influencer engine capable of working with 100–500+ creators per month
Identifying and recruiting creators across macro, mid-tier and micro influencer segments
Developing creator avatars and sourcing strategies aligned with our customer base
Building strong long-term relationships with creators
Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
Overseeing creator whitelisting / partnership ads, and dark-post ad usage
Ensuring influencer content meets brand, compliance, and quality standards
Establishing scalable systems, processes, and reporting frameworks
Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
Hiring and developing an in-house influencer team capable of scaling the program globally
Continuously testing new influencer formats, content styles, and campaign structures to improve performance