Director of Individual Giving

Seneca Family of Agencies•Oakland, CA

7h•$124,195 - $138,195•Onsite

About The Position

Ready to leverage your fundraising expertise, grow major partnerships and help advance a mission that transforms lives? As the Director of Annual Giving you are responsible for designing, executing, and optimizing a comprehensive annual giving program to grow unrestricted revenue and build a sustainable pipeline of future major and planned giving donors. Within this role you'll primarily focuses on securing Annual Fund and mid-level gifts, $10,000 or less. You will oversee a year-round fundraising plan implementing multi-channel fundraising strategies, data-driven donor segmentation, and stewardship efforts to increase donor acquisition, retention, and upgrade rates. Join our dedicated team in completing transformative work and apply! ABOUT SENECA Seneca has been nominated among the Bay Area’s Top Workplaces for several consecutive years. We’re committed to providing traditionally marginalized communities with a network of excellent mental health, community-based, and educational services. We are committed to building a diverse staff. Our programs deeply engage in conversations and training on Diversity, Equity, and Inclusion to bring equity and justice to the youth and families we serve.

Requirements

Bachelor’s degree
Minimum of 4 years of progressive fundraising experience with focus on annual giving
Alignment with and passion for Seneca’s mission and values, and the ability to articulate its unique role in providing youth and families Unconditional Care and its relevance to donors
Strong knowledge of fundraising best practices, trends, and donor engagement strategies
Ability to engage with donors, executives, board of directors, and community boards
Must be at least 21 years of age
Valid driver's license, clean driving record, and insurability through Seneca Family of Agencies' insurance policy
TB test clearance, fingerprint clearance, and any other state/federal licensing or certification requirements

Nice To Haves

CFRE credential
Experience building mid-level or pipeline fundraising programs
Experience integrating fundraising with program impact reporting, producing compelling and successful annual fund and mid-level appeals
Experience as a strategic thinker with the ability to align philanthropic goals with mission and outcomes to design programmatic and campaign strategies to achieve ambitious fundraising goals
A problem-solving mindset and diplomatic communication skills
Advanced analytical and strategic planning skills, with strong CRM and segmentation expertise (Raiser’s Edge, Salesforce, etc.)
Creating and managing multi-channel fundraising campaigns for an organization of comparable size

Responsibilities

Build a strong base of philanthropic support through managing and cultivating a portfolio of annual and mid-level donors (>$10,000), that also serves as a pipeline for major and legacy gifts
Develop and implement a comprehensive, multi-channel annual giving plan and appeal strategy (direct mail, email, digital, social, events) that is targeted, purpose driven, timely and donor lifecycle stage appropriate
Lead all annual fund campaigns including End of Year giving, Giving Tuesday, monthly giving appeals, special appeals and rapid response campaigns
Build data-driven, segmented campaigns for new, renewing, mid-level, upgrade and lapsed donors
Set revenue, acquisition, retention, upgrade, engagement and qualitative goals for the Annual Fund program; analyze and produce reports of program KPIs and metrics
Design and implement Moves management strategy for annual and mid-level donors that is intentional and ensures donors receive stage-appropriate engagement
Track all campaigns in Raiser’s Edge, adjusting strategies in real time and crafting reports and analytics to replicate and improve successful solicitation campaigns
Partner with Major Gifts team to transition qualified donors for individualized relationship management
Partner with Donor Relations Coordinator to design and manage donor giving societies, including monthly giving program
Partner with the Donor Relations Coordinator to develop and implement stewardship plans and other meaningful communications to improve donor experience and retention of Annual Fund and mid-level donors