Director of Hardware

Raycon, Inc.•New York, NY

2d•Hybrid

About The Position

Raycon is seeking a Director of Hardware to lead its product engine, responsible for launching new product bets, scaling successful ones, and discontinuing underperformers. This role involves owning lineup strategy, product briefs, component decisions, and post-launch product health. The Director will manage multiple SKUs concurrently, prioritizing speed and judgment. This position reports to the VP of Product and offers a growth path into broader product and engineering leadership. Raycon aims to be the most loved electronics brand globally, focusing on joyful, effortless, and personal products. The company is experiencing profitable growth with over 5 million customers, international expansion, and a growing product portfolio in audio and related categories.

Requirements

6+ years in consumer hardware product
2+ years managing PMs or program leads
Shipped multiple consumer audio products at scale
Deep experience working with OEM and JDM partners overseas
Comfortable managing many products in parallel, not just one deep program
Track record of moving customer-perceived quality (Amazon ratings, return rates, NPS, review sentiment), not just internal QA metrics
Have launched, scaled, or killed products based on early signal. Ruthless about applying kill criteria when the data says stop
Comfortable making tradeoff calls with incomplete data and defending the call later
Get sht done when things are messy, ambiguous, or broken
Clear, opinionated written communication. Your briefs, PRDs, and vendor emails leave no ambiguity

Nice To Haves

Engineering degree preferred (ME, CS, Acoustics, EE) but not required. Fluency matters more than the credential

Responsibilities

Run the Product Engine: Own the cadence of 10+ test launches per year. Set the gates, the kill criteria, and the capital envelope per bet. Most bets should die. The few that prove demand and unit economics get scaled.
Scale Proven Winners: Identify which products have earned investment. Drive toward 4.3+ star ratings through targeted R&D, component upgrades, firmware quality, and fit improvements
Product Briefs & Requirements: Set the bar on upfront thinking. Every product starts with a tight brief: customer pain, target buyer, must-win features, anti-features, cost target, quality bar, kill criteria.
Component & Architecture Decisions: Lead component selection across drivers, chipsets, batteries, mics, and materials
Player-Coach: Personally lead core categories as the senior PM. Own the spec, the schedule, and the tradeoffs on our most strategic category.
Launch Readiness & Post-Launch Health: Own the gate criteria for EVT, DVT, PVT, and MP. Own the first-90-day product health dashboard on every launch.
People Leadership: Manage, coach, and grow the PM team and design contractor. Set the standard for what good PM work looks like at Raycon.
Cross-Functional Leadership: Bring clarity across Engineering, ID, Ops, Marketing, and CX