Director of Growth Marketing, Paid Acquisition

Snap Finance

18d

About The Position

We are seeking an exceptional, results-driven Director of Growth Marketing to own and scale our paid customer acquisition strategy. This is a critical leadership role responsible for the end-to-end performance marketing ecosystem, driving meaningful revenue growth while maximizing efficiency and return on investment across all paid channels. This role will lead the paid and earned marketing team and oversee acquisition across a diverse mix of channels, including paid search, paid social, display, video, affiliate, SEO and emerging platforms such as CTV and OTT. The Director of Growth Marketing will be accountable for core business KPIs tied directly to revenue and customer growth/acquisition. This is a high-impact opportunity for an experienced growth leader with strong analytical skills, sound business judgment, and deep expertise in paid media. You will have the ownership and autonomy to run experiments, challenge assumptions, and build scalable systems that power long-term growth. We take a rigorous, data-driven approach to decision making and are looking for someone who thrives at the intersection of strategy, experimentation, and execution. You will collaborate closely with analytics, creative, product, and other cross-functional partners to optimize performance across every stage of the funnel while leading and developing a team of high-performing channel experts.

Requirements

7–10 years of experience leading paid digital advertising programs, ideally within fintech, financial services, or other regulated consumer businesses
4–6 years of people management experience with a proven ability to develop senior channel leaders and build high-performing teams
Strong analytical skills with the ability to translate complex data into actionable insights and testable hypotheses tied to revenue and customer quality
Executive presence with clear, confident written and verbal communication
Extensive experience with SA360, DV360 & Meta and audience platforms ex. Liveramp.

Nice To Haves

You have scaled multi-channel performance marketing programs, with accountability for ROI and unit economics
You think in systems and build acquisition engines designed to scale responsibly, supported by disciplined experimentation and cross-channel measurement
You bring deep expertise across at least two major performance platforms and know how to adapt channel strategy as markets and regulations evolve
You balance creative intuition with analytical rigor, using data to guide strategy while staying focused on customer intent and trust
You are energized by ownership and scale, with the opportunity to elevate an already strong foundation into a best-in-class fintech growth program
You thrive in fast-moving, highly collaborative environments where learning, iteration, and accountability drive progress

Responsibilities

Own paid acquisition performance across core and emerging channels, managing to efficient CAC while identifying and scaling new growth opportunities within regulatory constraints
Manage a significant eight-figure paid media budget with full accountability for performance, unit economics, and downstream business impact
Partner cross-functionally to develop strategic roadmaps that improve acquisition efficiency through automation, tooling, attribution, and customer lifetime value optimization
Establish best practices for experimentation, measurement, attribution, and reporting in a complex, multi-touch fintech funnel
Communicate strategy, insights, and results clearly to executive leadership to inform growth, investment, and prioritization decisions
Build strong relationships with internal partners including Analytics, Product, Risk, Legal, and Creative, as well as external partners such as platforms and agencies
Lead, coach, and grow a highly engaged team of paid media and SEO professionals