Director of Growth Marketing and CRO

Northpeak • Cleveland, OH

9d • Remote

About The Position

Northpeak is a growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in research & data and amplified through thoughtful copy & design. We’re hiring a Director of Growth Marketing and CRO that wants to raise the bar of marketing higher. We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow. We’re looking for people that are fun to work with and want to build something they’re proud to share with the world. We work with clients across industries in B2B and B2C, including SaaS and eCommerce companies. As the Director of Growth Marketing and CRO at Northpeak, you will be responsible for overseeing growth and increased visibility for at least 5 clients. You will work with our team to prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings. As a leader of the company you will also manage and support the specialists on our team.

Requirements

• 3+ years of actual experience leading growth and marketing efforts across paid and organic
• Proven background and experience in conversion rate optimization and SEO
• An inclusive, hands-on client management style with experience clearly communicating marketing strategy
• A learning mindset
• Committed to getting better every day
• A bias toward action and are both efficient and adaptable
• A driver, focused on making an impact on the organization and clients every day
• Demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.

Nice To Haves

• Design and development background is a bonus

Responsibilities

• Build Growth and CRO roadmaps for clients
• Assess qualitative and quantitative data to make informed decisions about marketing campaigns
• Design and run marketing experiments including campaigns on Google, Facebook, and other channels
• Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies
• Analyze performance data and provide appropriate action plans based on data driven conclusions.
• Define our measures of success and track core KPIs
• Be responsible for weekly reporting, bi-weekly calls, quarterly business reviews and clear communication with your team members
• Be the main point of contact for clients and in charge of all communication
• Make sure project expectations, deadlines, execution are up to standard and on track (i.e. what are the deliverables, why are we doing them, when and in what order, quality assurance)
• Ensure all parties (internal and external) are communicating properly and are aligned (bridging the gap between client expectation and team’s work progress - emails, messages, meetings and project management tasks)
• Support creative, strategy and tactics - help your clients and team members figure out solutions, give insightful feedback, come up with or drive strategy/tactics when needed
• Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving their goals

Benefits

• Competitive pay and opportunity for equity
• Flexible schedule
• Work directly with the founder
• Opportunity to be an early employee and help shape our vision (including building our own product(s) and investing in others)
• Career education opportunities
• Fully remote team that knows what it means to develop and support remote talent
• Work with exciting and mission-driven B2B, ecommerce, and SaaS companies

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed