Director of Growth and Community Relations
About The Position
Baywood Home Care is seeking a relationship-driven healthcare leader to build its community presence, grow its referral network, and turn partnerships into measurable growth. The Director will lead the organization’s growth, business development, referral, and community engagement strategy; develop strategic relationships and partnerships; and manage the business development pipeline from initial outreach through new client acquisition. This is a visible, community-facing senior leadership role that works with internal teams to align growth with service capacity and reports results, trends, and outreach return on investment to the President.
Requirements
- Experience in home care or healthcare is required.
- Significant experience in business development, community relations, referral development, or healthcare sales.
- A track record of building relationships that produced measurable business growth.
- Leadership experience developing and carrying out organizational strategy.
- Strong public speaking, presentation, and networking skills.
- Ability to use data to prioritize opportunities and measure results.
- Valid driver’s license and reliable transportation for frequent local travel.
- Availability for occasional evening and weekend events.
Nice To Haves
- Bachelor’s degree in business, healthcare administration, marketing, communications, or a related field; equivalent experience is considered.
Responsibilities
- Build and lead Baywood’s growth, business development, referral, and community engagement strategy.
- Develop referral relationships with hospitals, clinics, rehabilitation facilities, senior communities, case managers, discharge planners, social workers, and county agencies.
- Identify and develop strategic partnerships that increase Baywood’s visibility and reach.
- Manage a structured referral and business development pipeline from first outreach to new client.
- Represent Baywood at community events, conferences, networking events, and presentations.
- Partner with operations, intake, scheduling, and clinical leadership to align growth with service capacity.
- Set and track growth goals and KPIs, including referral volume, conversion rates, and new clients.
- Report regularly to the President on results, trends, and returns on outreach and sponsorship activities.
Benefits
- Salary of $120,000–$125,000 per year.
- Performance-based incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
