Director of Global Sales Development & Technology
About The Position
Cognex is a leading global company in industrial machine vision, with over 40 years of experience and a strong financial standing. We utilize advanced optics, image sensors, and AI software to analyze images for our vision and ID systems. Our company culture is "Work Hard, Play Hard, Move Fast," emphasizing employee innovation, determination, and dedication in a dynamic and fun environment. This role is based at our corporate headquarters in Natick, MA, and operates on a hybrid schedule (3 days in office, 2 days remote). The Director of Global Sales Development & Technology will be a visionary leader, technologist, and change agent responsible for transforming the global sales development team into a best-in-class outbound and ABM execution engine. This position reports directly to the Head of Marketing.
Requirements
- 12+ years in Marketing/Revenue Operations or Inside Sales, with a significant portion in leadership roles within $1B+ B2B tech companies, driving ABM strategies.
- Proven experience managing and scaling global SDE/SDR teams across multiple regions, with a baseline of handling teams of 15+ reps.
- Deep hands-on experience owning and evolving sales development stacks (e.g., Outreach, Salesloft, ZoomInfo, 6sense, Clay, Gong, etc.) with a track record of deploying AI/automation to lift rep efficiency.
- Demonstrated success building tight, metrics-driven partnerships with Sales leaders and Demand Generation heads.
- Expert-level capability in Power BI or similar BI tools, with the ability to turn complex datasets into actionable business narratives.
- A deep understanding of Salesforce’s AI and Data Cloud capabilities and the ability to architect complex, automated workflows.
- Proven track record of leading organizations through significant technical shifts, specifically moving from human-heavy processes to automated, AI-driven models.
- Comfortable leading global teams and possessing the executive presence to present complex data and technical trade-offs to the leadership team and the board.
Responsibilities
- Lead, scale, and transform the global team of Sales Development Engineers (SDEs) into a high-performing outbound and Account-Based Marketing (ABM) powerhouse.
- Build deep alignment with Sales leadership and the Head of Global Demand Generation.
- Own the SDE technology stack and its AI evolution, leveraging automation and AI to optimize outbound processes and enhance team productivity.
- Manage, mentor, and scale the global team of 18 sales development professionals, instilling modern outbound methodologies and account-centric hunting excellence.
- Partner closely with Sales leadership and the Head of Global Demand Generation to coordinate outbound plays, define target accounts, and ensure seamless alignment between marketing intent and SDE outreach.
- Align outbound SDE sequences with active marketing campaigns to ensure a high-touch experience for target accounts.
- Shift the global team from traditional inbound response models to a sophisticated, unified account-centric framework, including buying group identification and account penetration.
- Serve as the owner of the specialized SDE toolset (e.g., Outreach, Salesloft, 6sense, Gong, etc.) and define efficient processes and SLAs with core platforms like Salesforce CRM and Account Engagement.
- Architect and embed artificial intelligence into the outbound workflow to optimize email personalization, predictive sequencing, and automated multi-channel nurturing, while also automating the inbound workflow.
- Connect AI-driven intent architectures with core SDE platforms to automatically trigger high-priority outbound plays when target accounts display active buying signals.
- Collaborate with Demand Gen and Marketing Operations to establish shared account-scoring models combining fit, engagement, and third-party intent data.
- Create unified cross-functional dashboards to measure account-tier penetration, pipeline contribution, global SDE productivity, and overall campaign ROI.
Benefits
- health insurance
- dental insurance
- vision insurance
- 401(k) retirement plan with company matching
- employer-paid disability
- family leave
- life insurance
- paid time off (including holidays)
- optional voluntary benefits
- recognition programs
- wellness programs
- annual bonus plan based on company and individual performance or a sales incentive plan
- equity under the Cognex Equity Program
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
