Director of Global Marketing, Planetary Health

Arizona State University•Tempe, AZ

1d•$110,000 - $120,000•Onsite

About The Position

Arizona State University’s Learning Enterprise is seeking a strategic and globally minded Director of Global Marketing, Planetary Health with demonstrated expertise in international marketing across North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific. This leader will spearhead efforts to expand ASU’s Learning Innovations portfolio into key international markets, with a particular focus on Planetary Health initiatives. The ideal candidate blends cross-border marketing expertise with a strong product marketing background and a passion for advancing global education in areas such as conservation, sustainability, water, and energy. This role is based at ASU’s Tempe campus. All applicants must be eligible to work in the United States. ASU will not sponsor this position; the applicant must be eligible to work in the U.S. without sponsorship. A Fingerprint background check is a mandatory step in the hiring process.

Requirements

Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Demonstrated experience in international market strategy development with proven success in Sub-Saharan Africa, MENA, Central America, or South America; multi-lingual preferred.
Demonstrated history successfully bringing new offerings to market across B2B, B2C and B2B2C.
Exceptional ability to adapt global strategies to local contexts, navigating diverse cultural and market dynamics.
Strong analytical and planning skills with experience applying data-driven insights to international campaigns.
Excellent cross-cultural communication and interpersonal skills, with a track record of building successful partnerships across borders.

Nice To Haves

Experience working for an international organization focused on planetary health including topics such as Conservation, Sustainability or related fields.
Bachelor’s degree or higher in Marketing, Business Administration, International Relations, Communications, Sustainability, or related field.

Responsibilities

Design and execute market-entry and growth strategies tailored to diverse cultural, economic, and learner contexts.
Develop and launch a multi-year international go-to-market strategy for a new global Planetary Health initiative, defining business models, target markets, unique value propositions, and culturally specific audience segments across the globe.
Build collaborative relationships with internal stakeholders (faculty, content creators, cross-functional teams) and establish external networks with partners in priority regions.
Establish KPIs to measure progress against international engagement and revenue goals, evaluating the effectiveness of GTM campaigns and market penetration strategies.
Conduct market research, segmentation, and positioning with an emphasis on North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific, ensuring strategies are culturally relevant and regionally adaptable.
Create clear, impactful messaging that highlights the value of Planetary Health and other Learning Innovations, tailored for international audiences.
Design and manage campaigns across digital and traditional channels, leveraging insights from international markets to optimize engagement and learner adoption.
Forge collaborations with NGOs, universities, corporations, and community-based organizations in priority regions to expand ASU’s reach and impact.
Develop robust measurement frameworks to track marketing effectiveness, learner growth, and partner engagement across target geographies.
Perform additional duties as needed to ensure the continuity of department operations.