Director of Global Marketing

YAKIMA CHIEF HOPS INC•Yakima, WA

1d•$115,000 - $150,000

About The Position

The Director of Global Marketing is responsible for defining and elevating the global brand presence of Yakima Chief Hops. This role aligns YCH’s storytelling, visual identity, customer experience, and global market relevance while partnering across the organization to drive long-term commercial success. Why This Role Matters Ensures YCH shows up consistently and compellingly in key global brewing markets Connects our grower-owned story to brewers worldwide Integrates sustainability and purpose-driven storytelling into our commercial strategy Aligns marketing with Sales, R&D, YCR, CSR, Operations, and Business Technology Leads the global perspective of "who we are" and "how we show up" as a company

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree preferred.
8–12 years of progressive marketing experience, including senior-level leadership responsibility.
Demonstrated experience developing and executing global or multi-region marketing strategies aligned with enterprise business objectives.
Proven ownership of brand strategy, positioning, visual identity, and storytelling across digital and physical channels.
Experience managing marketing budgets, prioritizing initiatives, and measuring impact against business outcomes.
Working knowledge of digital marketing, digital commerce, CRM platforms, and customer data to support acquisition and retention.
Ability to translate technical, product, or R&D-driven information into compelling, customer-focused messaging.
Experience partnering cross-functionally with Sales, Operations, R&D, Technology, and executive leadership.
Demonstrated success leading, developing, and retaining high-performing teams, including remote or globally distributed teams.
Strong executive presence, communication skills, and ability to represent the organization with customers and industry partners.
Strategic, collaborative, and adaptable leadership style with comfort operating in a global, matrixed environment.
Ability to understand and comply with company policies, safety standards, and applicable regulatory requirements.
Ability to understand, follow, and enforce company policies, SOPs, safety standards, and regulatory requirements, including HACCP and cGMP as applicable.
Willingness to support and participate in safety initiatives and maintain a safe, compliant, and sustainable work environment.

Responsibilities

Owns and executes a global multi-year marketing strategy
Manages the global marketing budget and prioritizes high-impact initiatives
Oversees market segmentation, global relevance, and competitive positioning
Final authority on brand, visual identity, and global messaging
Ensures globally focused, locally relevant marketing across regions
Oversees creative, content, copywriting, and digital expression
Co-owns global revenue targets for digital channels with Senior Manager
Ensures brand and customer experience show up cohesively online
Leverages CRM and data for customer acquisition and retention
Aligns technical brewing trials, consumer research, education, and product insights
Partners with R&D and YCR on product storytelling and positioning
Stewards external sustainability and ESG messaging
Aligns commercial storytelling with CSR priorities
Oversees tiered global events, Hop & Brew School, activations, and experiences
Ensures presence at events supports brand, commercial strategy, and customer value
Leads a global team across creative, digital, technical, events, and global support
Fosters a culture of collaboration, innovation, accountability, and craft passion
Acts as an enterprise leader who influences beyond marketing
Maintain sanitary and safe work environment and follow safety requirements.
May actively participate on company’s Safety Committee.
Ensure that company safety policies as well as federal, state and local safety and environmental regulations are observed.
Must have a complete understanding of company’s policies, SOPs, QPs, EPs, HACCP and cGMP that pertain to their department to ensure quality, safety, efficiency and sustainability.
Must adhere to all company policies.
Examine documents, materials, and products and monitor work processes to assess completeness, accuracy and conformance to standards and specifications.
Follow all SOPs in a given area.
Perform all other duties as assigned by Manager and/or designee.