Director of Global Branding

Keenfinity•Burnsville, MN

1d•$175,000 - $190,000•Hybrid

About The Position

The Director of Global Branding for Electro-Voice and Dynacord is responsible for defining, evolving, and executing a cohesive global brand strategy across both iconic professional audio brands. This role leads a global, multidisciplinary branding organization encompassing creative, social media, strategic marketing, and regional branding functions, ensuring consistent brand expression while enabling regional relevance and market impact. Operating within a highly matrixed global organization, this leader partners closely with product management, sales, regional leadership, communications, and executive stakeholders to drive brand preference, customer engagement, and long-term brand equity. The role plays a critical leadership position in global product launches, integrated campaigns, customer partnerships, and key industry initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
10+ years of progressive experience in global branding, marketing, or communications roles, ideally within B2B, technology, or professional audio markets.
Proven experience leading global, cross-functional teams in a matrixed organization.
Demonstrated success in developing and executing global brand campaigns and product launches.
Strong understanding of digital, social, content, and experiential marketing channels.
Experience building customer partnerships and leveraging customer stories for brand impact.
Excellent strategic thinking, storytelling, and executive communication skills.
Strategic, brand-first mindset with strong commercial awareness.
Collaborative and influential leader comfortable navigating complexity.
Creative thinker with a data-driven approach to decision making.
Globally minded with cultural sensitivity and adaptability.
Willingness to travel internationally as required (up to approximately 25%).

Responsibilities

Define and own the global brand vision, positioning, and narrative for Electro-Voice and Dynacord across all markets and touchpoints.
Lead and inspire a global branding team across creative, social media, strategic marketing, and regional branding functions.
Ensure consistent brand identity, messaging, and visual standards while allowing for effective regional and market-specific execution.
Act as a brand steward, ensuring alignment with long-term business strategy and growth priorities.
Lead the development and execution of global marketing and branding campaigns, including major product launches and portfolio initiatives.
Drive integrated campaigns across digital, social, events, content, PR, and customer engagement channels.
Partner with product, commercial, and regional teams to translate product value propositions into compelling brand storytelling.
Establish clear KPIs and measurement frameworks to evaluate campaign effectiveness and brand health.
Develop and manage strategic branding partnerships with key customers, influencers, and industry partners.
Elevate customer storytelling, case studies, and advocacy as a core element of brand strategy.
Represent the brands at key industry events, trade shows, and customer engagements as needed.
Operate effectively within a global matrix organization, collaborating with product management, sales, regional marketing, communications, and corporate functions.
Influence without direct authority, aligning stakeholders around shared brand priorities and execution plans.
Serve as a strategic advisor to senior leadership on branding, market perception, and competitive differentiation.
Establish scalable brand processes, toolkits, and governance models to support global and regional teams.
Oversee agency relationships and external partners to ensure quality, consistency, and efficiency.
Develop team capabilities, talent, and succession planning within the global branding organization.