Director of Finance

FLORA•New York, NY

2d•$185,000 - $225,000•Onsite

About The Position

FLORA is seeking its first Director of Finance to lead the company's finance function. This role is responsible for transforming financial data into actionable decisions that improve the company's financial health. The position is hands-on, requiring the individual to own the finance function end-to-end, build financial models, and manage day-to-day operations such as invoice approvals and customer payments. The Director of Finance will collaborate closely with leads from Data, Operations, Product, Marketing, and Sales, as well as the founder and CEO.

Requirements

8+ years in finance
Ideally 3+ years at a venture-backed startup in SaaS, usage-based, or AI businesses
Experience as the senior finance person, owning a broad finance scope at a growing company
Strong command of SaaS and usage-based financial metrics
Solid grounding in GAAP accrual accounting, including revenue recognition, deferred revenue, and COGS classification
Experience building operating models, budgets, and headcount plans from scratch, and keeping them current as the business changes
Experience with sales capacity planning and commission plan design
A builder's bias: you're as comfortable chasing an overdue invoice as presenting to the board
Clear, direct communication. You can turn a set of financials into decisions the executive team should make this month
The judgment to put controls in place without slowing the team down
Curiosity about creative industries and the tools creatives use

Nice To Haves

Experience at an AI company managing inference or third-party model costs
Hands-on experience designing pricing for usage or credit-based products
Led or supported fundraising at a venture-backed company, including diligence

Responsibilities

Lead pricing and packaging analysis for self-serve and enterprise, including plan and usage pricing, plan tiers, and discounting guidelines.
Ensure all costs are accounted for and warranted, from inference and infrastructure spend to vendor contracts, software, and promotional credits.
Own gross margin as a company metric. Partner with our Head of Data to define and oversee margins by plan and model.
Work with functional leads to turn recommendations into owned initiatives with clear targets, then track them through to results.
Build and own FLORA's operating model: revenue targets and the operating drivers behind them, headcount, burn, and runway.
Lead the annual budget and quarterly forecasts with the CEO and functional leads.
Own headcount planning with the CEO: build the hiring plan, model fully loaded cost per role, and tie every hire to the budget and financials.
Build sales capacity models with our VP of Sales and Head of Data that translate revenue goals into team size and targets, accounting for both enterprise and product-led growth.
Partner with our Director of Revenue Operations and Strategy to own the sales compensation framework, including commission plan design, quota setting, plan compliance, and forecasting commission expense.
Run scenario analysis on hiring, spend, and fundraising timing so leadership can make trade-offs with clear numbers.
Run the monthly close with our external accountants. Review the books, identify key trends and anomalies, and deliver a monthly financial package to the executive team with recommendations.
Establish financial controls that fit our size: spend policies, approval workflows, and vendor management.
Oversee accounts payable, including bill approvals, vendor payments, and employee reimbursements.
Oversee accounts receivable and collections for enterprise customers: invoicing, payment terms, and follow-up on overdue balances.
Own financial reporting to investors and the board, including monthly investor updates and board meeting materials.
Support fundraising, including preparing a clean data room, consistent metrics definitions, and financials that hold up to diligence.
Manage the equity pool and cap table: oversee and implement any employee equity actions (e.g. new equity grants, exercise requests), track pool usage against the hiring plan, model grant sizes and refresh needs, and coordinate 409A valuations.
Work with outside advisors on tax filings, sales tax and VAT exposure across our global customer base, R&D tax credits, and audit readiness.
Choose and improve our finance systems and processes as we scale.