Director of Finance

Gamers Choice•New York, NY

30d•$175,000 - $250,000•Onsite

About The Position

Gamer's Choice is seeking a Director of Finance to own the company-wide financial picture, including the financial model, cash flow, margins, and capital plan, and translate this into actionable decisions for leadership. Reporting directly to the CEO, this role involves building the finance function from its current state into a reliable system for the business. The Director of Finance will partner closely with Sales, Buying, and Operations to strategically deploy cash for the highest return. This is a hands-on, high-ownership role in a fast-moving, founder-led business, requiring flexibility in scheduling due to critical financial work clustering around month-end close, planning cycles, inventory buys, and major sales events. The ideal candidate will have a builder mindset, be comfortable operating across departments, possess strong pattern recognition for e-commerce/inventory businesses, remain calm under pressure with high standards, and communicate clearly and directly with the CEO.

Requirements

Built finance from the ground up in a similar business: Has previously built or rebuilt the finance function (models, close, reporting) for a founder-led ecommerce, retail, or inventory-heavy company in roughly the $10–100M revenue range, not just maintained an existing system.
Hands-on inventory / ecommerce finance experience: Direct experience with inventory accounting, SKU and channel-level P&Ls, and the realities of marketplaces, live commerce, and retail (fees, shipping, discounts, returns, etc.).
Strong modeling and cash management: Proven ability to own a 3-statement model and 13-week cash forecast, and to use them to guide hiring, inventory buys, and capital needs.
High ownership in messy environments: Track record of thriving in low-structure, high-growth, founder-led environments, with a clear "the result is my responsibility" mindset and willingness to make decisions with imperfect data.
Integrity and clear communication: Reputation for clean, accurate numbers, sound judgment, and the ability to explain financial trade-offs in plain English to non-finance leaders and frontline operators.

Nice To Haves

Experience supporting M&A or exits for an e-commerce or retail business (buyer due diligence, quality-of-earnings work, data room, closing).
Experience raising or supporting debt or growth capital (bank lines, asset-backed facilities, or revenue-based lending) for an e-commerce/retail company.
Prior work in trading cards, collectibles, hobby, or specialty retail, or a strong personal interest in the category.
Experience getting a company audit-ready and through lender or buyer due diligence, working with external CPAs and advisors.
Familiarity with multi-channel DTC (marketplaces, webstore, retail) and comfort working in lightweight finance stacks (QuickBooks/Xero, spreadsheets, basic BI) before upgrading systems.

Responsibilities

Own company-wide financial model, cash, and capital plan: Build and maintain the 3-statement model and 13-week cash forecast, and use it to guide hiring, inventory buys, marketing spend, and when/how we raise outside capital.
Own unit economics and margin improvement program: Define SKU and channel-level margins, pricing and discount guardrails, and CAC/payback rules, and run an ongoing margin program to improve overall profitability.
Own finance infrastructure, close, and reporting: Build the finance function from founder + bookkeeper into a simple, reliable system for month-end close and weekly/monthly reporting that leadership can run the business on.
Own financial partnership to Sales, Buying, and Ops: Work directly with Sales, Buying, and Operations to turn data into clear decisions on where to grow, where to cut, and how to deploy cash for the highest return.
Own high-level tax and corporate structure strategy: Partner with external tax advisors to design and maintain the right entity structure, basic tax planning, and compliance so the company can scale, raise capital, and eventually exit without avoidable tax or structural issues.