Director of Field Marketing

Home Genius ExteriorsHyattsville, MD
Onsite

About The Position

Home Genius Exteriors has experienced rapid growth, expanding from $3M to $200M in just five years. We are a dynamic company aiming to be nationwide by 2030, and we are looking for passionate and driven individuals to join our team and grow with us. Our mission is to provide “A Different Experience” to both our customers and our employees. Our energetic culture mixed with a heavy dose of training and development makes for a cool, fun environment that encourages personal growth. HGE isn’t just a home remodeling company – we’re creating tomorrow’s business leaders. We are looking for positive & charismatic individuals that are ready to work hard and start to build their career. If you’re the right person, we’re the right company. Let’s meet up and see if there’s some chemistry here!

Requirements

  • Proven experience leading and developing field marketing, sales, or door-to-door teams.
  • Strong track record of hitting production and KPI targets, with the ability to personally produce in the field.
  • Excellent communication, coaching, and conflict-resolution skills.
  • Comfortable with a demanding, field-first schedule, including a 6-day work week and travel between field, office, and events.
  • Valid driver's license and ability to drive/ride in company vans with the team.
  • Proficiency with Slack and standard reporting/tracking tools.
  • High level of accountability, integrity, and professionalism.

Responsibilities

  • Lead field operations by dedicating the majority of working hours to active production, coaching, and shadowing team members, while maintaining a demanding six-day work schedule.
  • Drive department performance by owning KPI attainment, sales volume, and cost-of-marketing targets, personally stepping into field production when results fall short.
  • Deliver ongoing training and talent development through weekly training sessions, script accuracy drills, and a consistent pipeline of internal promotions to Manager roles.
  • Manage day-to-day office operations, including inventory control, staff scheduling, performance improvement plans, terminations, and completion of quarterly performance reviews.
  • Maintain accurate reporting and cross-functional communication by updating company-wide performance trackers and presenting KPI and SWOT updates to senior leadership.
  • Support recruiting and onboarding efforts by engaging new hires prior to training, tracking attendance and graduation outcomes, and generating employee referrals.
  • Coordinate event and retail staffing and logistics, including cost management, scheduling, and identifying new event or retail opportunities.
  • Ensure fleet compliance and readiness by overseeing vehicle registration, inspections, and maintenance reporting.
  • Collaborate with Sales leadership through regular check-ins to align on shared growth opportunities.
  • Represent the department in key recurring meetings, including leadership calls, one-on-ones, and cross-departmental planning sessions.

Benefits

  • Access to the latest technology, such as laptops and tablets, that will help you with organization and efficiency
  • Opportunities for performance-based rewards, such as monetary bonuses and exclusive dinners/outings
  • Full medical insurance available after 90 days
  • Countless career advancement and growth opportunities
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