Director of Events
About The Position
The Director of Event Marketing will own the strategy, execution, and performance of ACA Group’s global event portfolio, positioning events as a core driver of pipeline growth, client engagement, and brand visibility. Reporting to the CMO, this role is designed for a high-performing marketing leader ready to step into a broader, more strategic position with full ownership of the function. Operating as a player-coach role in a lean, high-impact team, you’ll define the vision for event marketing while rolling up your sleeves to deliver exceptional programs and build a scalable events function. This is a highly visible role with direct exposure to executive leadership, offering the opportunity to shape a critical growth channel and influence how ACA shows up in the market.
Requirements
- 7-10+ years of experience in B2B event marketing, including ownership of large-scale programs (conferences, executive events, trade shows), ideally within financial services, professional services, legal, or other regulated industries
- Proven ability to lead end-to-end event strategy and execution, with a strong understanding of how events drive pipeline and engagement
- Required experience with Cvent, Salesforce, and ON24; HubSpot experience preferred
- Strong working knowledge of event technology ecosystems, including event platforms, CRM and marketing automation systems, webinar/virtual event tools, reporting and attribution analytics, and budget/project management tools
- Experience operating in a fast-paced, lean environment with a willingness to be hands-on
- Strong stakeholder management and cross-functional collaboration skills
- Prior people management experience or readiness to step into a leadership role
- Willingness to travel occasionally for events and conferences
- Excellent organizational, communication, and problem-solving skills
Nice To Haves
- HubSpot experience preferred
Responsibilities
- Define and evolve ACA’s global event marketing strategy, aligning programs to business priorities and growth objectives
- Establish events as a measurable demand generation channel, with clear accountability for pipeline contribution and ROI
- Partner with the CMO and cross-functional leaders to shape annual planning, prioritize investments, and optimize the event portfolio
- Identify opportunities to innovate, scale, and elevate the impact of events across the business
- Lead the planning and execution of ACA’s flagship conference, executive experiences, and industry events
- Operate as a hands-on leader, comfortable owning both strategy and key aspects of execution
- Ensure all programs deliver high-quality, differentiated experiences aligned to brand and business goals
- Oversee end-to-end event delivery across all programs, ensuring excellence from planning through on-site execution
- Own budget management, vendor strategy, and external partnerships to deliver programs efficiently and at a high standard
- Drive cross-functional alignment across Sales, Marketing, and other stakeholders to ensure events support broader business objectives
- Build and refine scalable processes, playbooks, and frameworks to support a growing events function
- Own and optimize the event technology ecosystem, including Cvent, ON24, Salesforce, and related marketing platforms, ensuring seamless registration, attendee engagement, lead flow, reporting, and post-event follow-up
- Act as a strategic partner to Sales, Marketing, and Product teams on audience strategy, messaging, and event objectives
- Present event strategy, plans, and performance insights to senior leadership
- Support executive stakeholders in maximizing their presence and impact at key events
- Own the event marketing budget and investment strategy
- Define success metrics and track performance across programs
- Deliver post-event reporting, insights, and recommendations to continuously improve outcomes
- Lead and develop a small, high-impact team while contributing directly to execution
- Foster a collaborative, high-performance environment with a focus on accountability and continuous improvement
- Play a key role in shaping and scaling the events function over time
Benefits
- Competitive compensation package
- Performance-based rewards
- Medical and dental coverage
- 401(k) plans
- Wide range of paid time off options
- Flexible work environment
- Designated ACA Paid Holidays
- Summer Fridays
- Personal/Family Care leave
- Other leaves of absence
- Student Debt Forgiveness
- Pet Insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
