Director of Events and Field Marketing

Assort Health • San Francisco, CA

26d

About The Position

We are looking for a strategic and execution-oriented Director of Events & Field Marketing to build and scale one of Assort’s most important pipeline channels. Events are our most powerful lever for generating pipeline, accelerating deals, and deepening executive relationships — and we’re ready to scale from a centralized, scrappy motion into a repeatable, region-based field marketing engine.
This leader will own the national events strategy and build a regionally distributed field marketing team responsible for hosting high-impact local events across the country, while also driving leverage from major conferences, tradeshows, and industry meetings.
This is a highly visible role that sits at the center of our go-to-market motion, partnering closely with Sales, Business Development, Demand Generation, Provider Success, and the Executive Team to generate net-new pipeline, accelerate existing opportunities, and deliver exceptional executive-level experiences through industry conferences, forums, and Assort-hosted events.
This role reports to the VP of Marketing.

Requirements

• 6+ years of experience in field marketing and/or events marketing at a high-growth B2B technology company.
• Managed large-scale event portfolios (dozens to hundreds annually), combining strong operational and analytical skills to own ROI reporting, budgets, and performance measurement.
• Builder mentality — thrives in ambiguity, takes high ownership, and can scale systems from zero-to-one.
• Proven ability to hire, manage, and scale teams, ideally in a distributed or region-based model.

Nice To Haves

• Familiarity with healthcare, health IT, or selling into provider organizations.
• Experience evolving an events motion across multiple stages of company growth.

Responsibilities

• Design and operationalize a scalable field marketing strategy aligned to sales territories and pipeline goals to deliver measurable and consistent ROI.
• Manage a multi-million-dollar events and field marketing budget, including vendor strategy, cost controls, and prioritization to support aggressive growth targets.
• Own events and field marketing end-to-end including event selection, budgeting, execution, and follow-up — serving as the single accountable owner for this channel.
• Coordinate seamlessly with Sales, Business Development, Demand Gen, and Provider Success on pre-event outreach and post-event follow-up to maximize pipeline creation and deal acceleration.
• Establish clear event ROI across the portfolio, including pipeline sourced, pipeline influenced, and cost per opportunity, and use insights to continuously optimize investment mix.
• Build, hire, onboard, and lead a high-performing distributed team of regional field marketers aligned to sales territories, enabling Assort to execute 100+ regional events annually across key markets.

Benefits

• Competitive Compensation – Including salary and employee stock options so you share in our success.
• Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 401(k) – Let us help you plan for the future. We’ve got you covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed