Director of Events

ASM Global•Boston, MA

2d•Onsite

About The Position

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us! The Role View Boston Observation Deck is seeking a dynamic, results-driven Director of Events to lead and grow our private events and catering business at one of the city’s most iconic venues. Located atop the Prudential Center, View Boston offers breathtaking 360° views, elevated hospitality, and a one-of-a-kind setting for corporate, social, and VIP experiences. This role will be responsible for driving revenue, developing strategic partnerships, overseeing the full sales cycle, and ensuring exceptional client experiences from inquiry through execution. The ideal candidate is a strategic leader with a strong background in luxury hospitality, event venues, or catering sales, and a passion for delivering unforgettable guest experiences.

Requirements

Excellent communication and presentation skills, with the ability to partner effectively with both leadership and property teams
Proven track record of meeting or exceeding sales targets.
Strong existing network within Boston’s corporate and social event community.
Experience with CRM and event management systems such as Tripleseat.
Exceptional leadership, communication, and negotiation skills.
Ability to thrive in a fast-paced, high-growth environment
Bachelor’s degree in hospitality, business, or a related field preferred
7+ years of progressive experience in event sales, catering, hospitality, or luxury venue management
An equivalent combination of education and experience will be considered.
Excellent organizational, planning, and interpersonal skills.
Excellent written and verbal skills.
Ability to prioritize multiple projects.
Professional presentation, appearance, and work ethic.
Passion for hospitality and delivering elevated experience.
Entrepreneurial mindset and proactive sales approach.
Ability to work long and irregular hours may vary due to functions and may include days, evenings, weekends, and holidays.
Strong skills in forecasting, demand analysis, and pricing strategies to optimize profitability.
Proficiency in Microsoft Office including excel, revenue management software platforms, ticketing systems.
Ability to work under limited supervision, and interact with all levels of staff, including management and client representatives.
Ability to translate data into clear, actionable business decisions

Responsibilities

Develop and execute a comprehensive event sales strategy to achieve and exceed annual revenue goals.
Identify new business opportunities across corporate, social, nonprofit, and international markets.
Build and maintain a strong pipeline of leads through proactive outreach, networking, and partnerships.
Collaborate with senior leadership to set pricing strategies, packages, and promotional initiatives.
Conduct highest-and-best-use and displacement analysis between ticket sales and private events
Conduct ongoing competitor price and product analyses to ensure proper rate positioning and product offering relative to competition
Serve as the primary point of contact for high-profile and VIP clients.
Cultivate long-term relationships with corporate planners, agencies, DMCs, and local partners.
Represent View Boston at industry events, trade shows, and networking functions.
Ensure seamless communication and handoff from sales to execution.
Collaborate on menu development, service standards, and guest experience enhancements.
Maintain strong partnerships with preferred vendors and caterers.
Develop and execute a comprehensive catering strategy to achieve and exceed annual event cost savings goals
Build and maintain external catering relationships, networking, and partnerships.
Recruit, train, and mentor the event sales and catering teams.
Set clear goals, KPIs, and accountability standards.
Foster a high-performance, collaborative, and service-driven culture.
Conduct regular coaching, performance reviews, and professional development.
Leverage social media, industry platforms, and tools such as PartySlate to showcase events.
Perform other duties as assigned by View Boston Management.