Director of Enrollment

Lackawanna College•Scranton, PA

6d•Onsite

About The Position

Lackawanna College is seeking a Director of Enrollment to lead a results-oriented team in managing strategic enrollment initiatives at the main campus in Scranton, PA. The Director will develop and implement a comprehensive recruitment plan to attract, enroll, and retain a diverse student body, working collaboratively with administrators and staff across all departments and locations. This role involves overseeing daily operations of the enrollment department, managing staff performance, and ensuring efficient and effective operations that promote enrollment growth. The college is committed to providing a quality education and a direct path to degrees and certifications, with a mission to improve lives and communities.

Requirements

Bachelor’s Degree in Management, Business, Marketing or related field required.
5+ years recruitment/sales experience required.
Prior experience as a Director of Admissions or Enrollment Management in Higher Ed required.
Experience building a recruitment plan to fill cohorts of programmatic enrollment.

Nice To Haves

Master’s Degree in Management, Business, Marketing, or related fields preferred.
Prior supervisory experience in a non-traditional educational setting is preferred.
Possesses a broad understanding of both marketing and promotion of higher education, as well as knowledge of innovative and advanced recruitment techniques/technologies.
Strong collaboration skills.
Ability to analyze recruitment-related data as part of an enrollment management plan.
Outstanding communication, organizational and interpersonal skills.
Proven leadership ability.
Commitment to the fulfillment of the College Mission.

Responsibilities

Manages all aspects of recruitment and enrollment for freshmen, transfers, re-enrolls, part-time, non-matriculating, and international students at the main campus in Scranton, PA.
Provides leadership to enrollment staff in reaching strategic and enrollment goals.
Leads and oversees the development of a territory management plan for all counselors and improvement plans as needed.
Oversees daily operations of the enrollment department, including prospect identification, recruitment, relationship development, application evaluation, conversion and processing.
Collaborates with departments involved in the enrollment and retention of students to ensure a cohesive and efficient process is followed in Scranton and other locations to ensure timely enrollment with high customer satisfaction.
Manages funnels and reports to ensure accurate data is available on all aspects of enrollment.
Provides regular updates on outcomes to administration, staff, and other departments.
Ensures compliance of policies and procedures for the enrollment department.
Develops recruitment strategies to enhance enrollment for all programs.
Works with academics and marketing to ensure information is up to date and available for prospective students.
Stays informed about developments in higher education and implements best practices, methods, and systems.
Participates in the institutional strategic planning process and accreditation needs.
Develops and manages the department budget.
Works during high-impact periods, which include, but are not limited to: the month prior to the start of the semester and the first two weeks of the semester, town halls, open houses, and enrollment/orientation events.
Performs other duties as assigned.