Director of Ecommerce

Heart & Soil Supplements • Dripping Springs, TX

4d • Onsite

About The Position

Heart & Soil helps people reclaim their birthright to radical health through nutrient-dense organ supplements and practical education that builds the confidence to take charge of their health. We expect both commitment to our mission and a strong drive to perform. People who thrive here welcome ambitious goals, seek candid feedback, and take ownership of measurable results. We support them with clear priorities, coaching, and high standards—and expect honest assessment and timely action when performance falls short.

Own and improve Heart & Soil's DTC average order value (AOV), conversion rate, and revenue per session. Build and execute the merchandising, customer-experience, and experimentation roadmap that delivers those results while protecting contribution margin and customer trust.

You own digital storefront experiences across Shopify, Amazon, and TikTok Shop. The three primary DTC measures apply to Shopify; marketplaces have separate channel measures.

This is a hands-on role that may begin without direct employees. You will work inside ecommerce platforms, direct development and CRO specialists, inspect releases, and explain their commercial impact. Strategy and tickets are starting points—not the finished job.

Requirements

• Seven or more years in ecommerce, CRO, digital experience, or comparable work, including hands-on Shopify/Shopify Plus ownership.
• Evidence of improving AOV, conversion rate, and revenue per session with sound economic tradeoffs.
• Amazon merchandising experience and experience operating or materially supporting TikTok Shop.
• Subscription-commerce, analytics, and experimentation capability.
• Experience managing developers and agencies, writing clear requirements, inspecting releases, and delivering measurable improvements.
• Comfort using storefront tools directly and enough HTML, CSS, Liquid, and ecommerce-architecture understanding to complete common work and challenge technical estimates.
• Use AI and automation for analysis, test hypotheses, requirements, QA planning, and learning capture. Validate outputs and improve the speed and quality of shipped work while retaining release accountability.

Nice To Haves

• You prefer strategy without implementation or rely on agencies to set the roadmap.
• You are uncomfortable working directly in ecommerce platforms and inspecting finished work.
• You measure success in completed tickets rather than customer and commercial outcomes.
• You need a large internal team to make progress or want to own paid media and the complete Growth strategy.

Responsibilities

• Own agreed Shopify AOV, conversion-rate, and revenue-per-session targets. Diagnose gaps and commit to corrective actions in weekly performance reviews.
• Prioritize one ecommerce roadmap across Shopify, Amazon, and TikTok Shop based on customer value, expected impact, evidence, effort, and commercial priorities.
• Distinguish experience improvements from changes in traffic mix, promotions, and seasonality.
• Establish consistent reporting with Growth and Finance. Report automatic subscription renewals separately from session-based storefront performance.
• Own Shopify product discovery, homepage, collections, PDPs, banners, bundles, upsells, cart, checkout, and campaign takeovers.
• Turn Growth objectives and Brand direction into landing pages and customer journeys that connect advertising, offers, and purchase experience.
• Build common storefront experiences directly and manage specialists for complex work.
• Maintain the storefront calendar and accurate customer-facing product, availability, delivery, and returns information.
• Own the CRO backlog, test priorities, developer requirements, acceptance criteria, and implementation.
• Manage development and CRO resources against quality, speed, cost, and expected impact.
• Own digital release QA and acceptance, including offers, tracking, responsive behavior, and subscription logic.
• Implement validated winners, measure realized impact, and share useful learning with Growth, Lifecycle, and Creative. Your development scope is ecommerce—not all company technology.
• Improve subscription discovery, enrollment, account management, skip/pause, cancellation, digital saves, and reactivation.
• Own measurable improvements in enrollment conversion and successful digital customer journeys.
• Evaluate sustained subscriber activity after saves and reactivation; do not improve apparent retention through cancellation friction.
• Own Amazon merchandising, listing/content quality, storefront readiness, conversion improvements, and the agency/vendor relationship for that scope.
• Own TikTok Shop catalog, listings, merchandising, approved promotions, digital listing issues, and conversion.
• Translate approved commercial plans into effective storefront execution and provide destination/offer requirements for creator-driven commerce.
• Receive constraints and keep storefronts accurate; do not manage Ops priorities or act as its go-between.
• Prioritize ecommerce resources and accept digital releases within the approved budget and commercial guardrails.
• Monitor storefront effects and escalate missed commitments without taking over those functions.
• Own the storefront those customers arrive at, not the creator network.
• Evaluate AOV, conversion rate, and revenue per session together against agreed targets, alongside margin and customer-experience guardrails. Targets reflect baselines, seasonality, and the commercial plan.
• Ensure credible impact from shipped improvements, reliable releases, effective subscription journeys, and implemented experimentation learning. Amazon and TikTok Shop storefront performance is measured separately. Completed tickets and tests do not substitute for commercial and customer improvement.

Benefits

• 401(k) with Company Matching
• Medical, Dental, and Vision Insurance (includes wellness benefits like acupuncture and massage at discounted rates)
• Generous PTO Policy
• Employee Discount on Heart & Soil Supplements
• Paid Parental Leave
• Discounted Lifetime Fitness Membership
• Annual Company Retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed