Director of Ecommerce

Buff City Soap Franchising LLC • Dallas, TX

3d

About The Position

The Director of E-Commerce is responsible for shaping and executing our e-commerce strategy, driving revenue growth, enhancing brand visibility, and ensuring an exceptional online shopping experience for our customers.

Requirements

• Bachelor’s degree in business, IT, marketing, or a related field.
• Minimum 7 years of e-commerce leadership experience.
• Proven track record of driving revenue growth in an e-commerce environment.
• Strong grasp of digital marketing strategies and tactics.
• Exceptional analytical and problem-solving skills.
• Proficiency in e-commerce platforms (e.g. Shopify, Shipstation) and related technologies.
• Experience with peripheral DTC enabling technologies required.
• Experience integrating third-party loyalty/rewards systems.
• Experience working in multi-unit and franchise environments.
• Effective team management and leadership abilities.
• Outstanding communication and interpersonal skills.

Responsibilities

• Develop and execute a comprehensive e-commerce strategy aligned with company goals including ship from store and buy online pick-up in-store.
• Manage fulfillment, shipping and logistics for online orders.
• Lead, mentor, and foster a cross-functional team, including web developer, digital marketer, and customer service representative.
• Oversee product listings, pricing strategies, and promotional campaigns for optimized sales and margins.
• Continuously improve user experience, website functionality, and mobile responsiveness to boost satisfaction and conversion rates.
• Collaborate with the marketing and loyalty teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
• Lead the maintenance of the e-commerce section of the Marketing scorecard and key performance indicators. Leverage data and analytics to drive informed decisions, monitor performance, and identify areas for enhancement.
• Collaborate with franchisees, third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem for a positive guest experience.
• Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution.
• Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI.
• Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Director