Director of Ecommerce

York Design GroupYork, PA
Onsite

About The Position

This position will own key aspects of our E-commerce ecosystem, helping guide platform transformation initiatives while driving revenue growth, digital merchandising excellence, marketplace optimization, and cross-functional execution. Responsible for discussing long-term digital strategy with leadership and rolling up their sleeves inside Shopify, Salsify, Amazon Vendor Central, or retailer portals to solve problems and drive results. This position plays a critical role in helping York modernize its digital experience while strengthening relationships and performance across major ecommerce retailers including Amazon, Wayfair, Walmart, Home Depot, Lowe’s, and others.

Requirements

  • 7+ years of ecommerce experience, including leadership responsibilities within a consumer brand, home décor company, retailer, or related industry
  • Strong hands-on experience with Shopify Plus
  • Familiarity with ecommerce advertising and retail media platforms
  • Knowledge of ERP, middleware, or systems integration environments a plus
  • Experience working within both DTC and wholesale/manufacturer ecommerce
  • Experience working within Salsify or similar PIM/product content management platforms
  • Proven experience managing and growing business across major ecommerce retailers and marketplaces including Amazon, Wayfair, Walmart, Home Depot, Lowe’s, and similar channels
  • Strong understanding of digital merchandising, ecommerce operations, online consumer behavior, and marketplace dynamics
  • Experience working cross-functionally with marketing, sales, operations, and technology teams
  • Strong analytical, organizational, and problem-solving skills
  • Excellent communication and project leadership abilities
  • Comfortable operating in a fast-moving, evolving environment with both strategic and tactical responsibilities

Responsibilities

  • Help lead the evolution of York Wallcoverings’ E-commerce strategy across direct-to-consumer and third-party retail channels
  • Drive significant online revenue growth through improved digital merchandising, conversion optimization, content strategy, assortment planning, and marketplace execution
  • Partner cross-functionally with marketing, sales, product development, operations, and IT to execute E-commerce growth initiatives
  • Analyze performance data, customer behavior, and channel trends to identify opportunities for growth and operational improvement
  • Lead and mentor E-commerce team
  • Foster a culture of accountability, agility, collaboration, and continuous improvement
  • Act as a hands-on leader willing to directly engage in execution while helping build scalable processes and capabilities for future growth
  • Serve as a key leader in York’s Shopify Plus transformation and ongoing E-commerce platform evolution
  • Work closely with internal stakeholders and external agency/development partners on site enhancements, integrations, UX improvements, and feature rollouts
  • Help optimize onsite customer experience, navigation, product discovery, merchandising, and conversion performance
  • Support E-commerce operations including promotions, product launches, category management, and digital campaign execution
  • Lead and optimize product content syndication and PIM workflows within Salsify
  • Ensure product data accuracy, completeness, and consistency across all E-commerce channels
  • Drive best practices around PDP optimization, digital shelf content, imagery, A+ content, SEO, and retailer-specific content requirements
  • Partner with merchandising and creative teams to improve product storytelling and online presentation
  • Manage and grow E-commerce relationships with major online retail partners including Amazon, Wayfair, Walmart, Home Depot, Lowe’s, and similar accounts
  • Monitor retailer performance, content quality, advertising opportunities, inventory health, pricing, and promotional execution
  • Partner with internal sales and operations teams to improve retailer performance metrics and operational efficiency
  • Identify opportunities to improve visibility, conversion, profitability, and assortment expansion across marketplace channels
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