Director of Ecommerce & Digital Product

Ultra Pouches•New York City, NY

About The Position

As Director of Ecommerce & Digital Product at ULTRA, you’ll own merchandising across all digital storefronts, site optimization, and how we architect and evolve the tech systems that power it all. This is an early-stage role with a high ceiling—you’ll be a key operator shaping how we sell, how we convert, and how we build the digital infrastructure to support what comes next. You’ll work directly with the CMO and partner closely with our growth, data, and creative teams. The right person is a sharp operator who’s equally comfortable in a spreadsheet, a Shopify backend, and a conversation with a developer. You don’t need to code, but you need to be fluent enough to move fast—including using AI coding tools to prototype or ship small features yourself when the situation calls for it.

Requirements

5–8 years in ecommerce, digital product, or DTC operations—ideally at a consumer brand.
Hands-on experience with Shopify (Plus preferred) and at least one major marketplace (Amazon and/or TikTok Shop).
Track record of running CRO programs that moved the needle—not just setting up tests, but improving conversion.
Experience owning or contributing to a digital product roadmap and managing external dev resources.
Familiarity with modern ecommerce tooling: Klaviyo, GA4, Replo or similar landing page tools.
You think in systems—you’re always looking for the more elegant, scalable way to do something.
You’re comfortable with ambiguity and can set your own agenda without a lot of hand-holding.
You move fast and ship things—you don’t let perfect be the enemy of good.
You’re as comfortable in the weeds (fixing a PDP, QAing an integration) as you are at the strategic level.
You’re an eager adopter of AI tools—you use them to go faster, not just to seem current.
You have an eye for design and brand—you understand that how something looks is part of how it converts.
You embody ULTRA’s values: Move fast. Be data-driven. Take ownership. Build with intention. Compete to win.

Nice To Haves

Bonus: Experience at a subscription CPG brand.

Responsibilities

Own the merchandising strategy and execution across Ultra’s DTC site, Amazon, and TikTok Shop.
Manage product listings, PDPs, imagery, copy, and promotional placement to maximize discoverability and conversion.
Build and maintain a merchandising calendar aligned with launches, promotions, and seasonal moments.
Ensure brand consistency and product messaging are airtight across all commerce surfaces.
Partner with creative and brand to optimize content at every stage of the shopping funnel.
Own CRO across our key storefronts—identifying friction, forming hypotheses, and running structured tests.
Build a systematic experimentation program: A/B testing, multivariate tests, UX improvements, and funnel analysis.
Use data to diagnose drop-off and prioritize the highest-impact fixes.
Partner with the data team to ensure you have clean, reliable reporting on storefront performance.
Translate customer behavior insights into concrete site and listing improvements.
Own the digital product roadmap for Ultra’s ecommerce experience—what we build, buy, or integrate.
Manage our agency and dev partners: write clear specs, run sprints, and hold execution to a high bar.
Evaluate, implement, and optimize our ecommerce tech stack (apps, integrations, automation tools).
Identify opportunities to architect things more efficiently—simplifying where we’re over-engineered, adding capability where we’re under-built (e.g. SMS).
Use AI coding tools to rapidly prototype or deploy small features without waiting on a full dev cycle.
Stay ahead of platform changes (Shopify, Amazon, TikTok Shop) and proactively adapt our systems.