Director of Digital Product

Insomnia Cookies•New York City NY, NY

3d•Hybrid

About The Position

Insomnia Cookies is seeking a Director of Digital Product to lead the vision for their digital platforms, encompassing guest-facing applications and internal tools. This role is crucial for defining and executing the product strategy across digital ordering, loyalty programs, the mobile app, delivery integrations, and the operational tools used by the Cookie Crew. The Director will act as the primary advocate for both the customer and the internal team, ensuring all digital products align with the company's 'Always Warm' strategy and drive significant business impact.

Requirements

8+ years in product management.
3+ years managing a roadmap end-to-end.
Bachelor's degree in a related field or equivalent experience.
Comfort with Agile/Scrum methodologies and tools (Jira, Figma, Lucid, or similar).
Proven track record of shipping features that align with organizational strategy and drive impact.
Experience managing and developing product managers.
Familiarity applying AI/ML in consumer product experiences (personalization, recommendation systems, LLM-powered tools).
Excellent communication skills, capable of presenting in one-pagers and to executive leadership.
Willingness to travel occasionally to bakeries and support center locations.

Nice To Haves

QSR, retail, or multi-unit restaurant experience strongly preferred.

Responsibilities

Define and set the product strategy and vision for guest-facing platforms and internal tools.
Manage a unified product roadmap covering digital ordering, loyalty, mobile app, delivery integrations, and internal operational tools.
Prioritize roadmap items based on strategic alignment and business impact.
Partner with Engineering Directors to translate roadmap priorities into actionable build plans.
Identify and champion opportunities to leverage AI/ML for enhanced guest and in-store experiences.
Lead the evolution of delivery integrations and manage relationships with third-party delivery platforms.
Gather and incorporate guest and employee feedback to shape product development.
Collaborate with Marketing to ensure digital products effectively bring the brand to life.
Build, mentor, and grow the product management team.
Define key performance metrics for digital success (engagement, conversion, retention, etc.).
Lead experimentation and optimization efforts (A/B testing, funnel analysis) to improve metrics.
Report on product performance and progress to leadership on a regular cadence.