Director of Digital Product Operations

Ruggable•Los Angeles, CA

1d•$170,000 - $185,000

About The Position

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading! We are seeking a highly organized, detail-obsessed, and technically versatile Director of Digital Product Operations to anchor the technology roadmap, ecosystem architecture, process rigor, and execution cadence across our global digital storefronts. Reporting directly into the VP of eCommerce, you will serve as the master process owner for the ruggable.com shopping experience, its interconnected tooling, and the operational infrastructure supporting our global digital business. Success in this role means establishing bulletproof digital product operations: bridging the gap between commercial strategy, merchandising, UX/UI design, marketing, and engineering delivery. You will manage a Technical Product Manager and divide-and-conquer sprint planning, while taking full accountability for our Shopify storefront ecosystem, including headless CMS workflows, merchandising platforms, and operational integrations. You are an exceptional cross-functional thought partner who thrives on bringing stakeholders along, setting explicit delivery milestones, and replacing fragmented processes with highly structured, predictable operations.

Requirements

10+ years of experience spanning digital product operations, technical product management, or business systems analysis in a high-growth DTC e-commerce, digital retail, or CPG environment.
Deep architectural command of the Shopify platform, API integrations, and hands-on experience managing 3rd-party microservices (e.g., Contentful, Akeneo, Constructor, Loop).
"Type-A" obsession with efficiency, process mapping, and documentation. Power-user proficiency in standardizing project workflows, PRDs, and engineering ticket lifecycles in Jira and Confluence.
Proven ability to act as a rigorous project manager—translating complex business roadmaps into clear milestones, delivery dates, and cross-functional accountability.
Proven track record of managing technical launch readiness for high-traffic product drops, peak shopping periods (BFCM), and complex promotional logic.
Experience managing, mentoring, and scaling technical PMs, analysts, or digital operations coordinators.
Exceptional thought partnership and communication skills. Ability to over-communicate, bring stakeholders along, and translate technical tradeoffs into business impacts.

Nice To Haves

Background or certifications in formal process optimization, business process modeling, or project management (e.g., Lean Six Sigma, BPMN, PRINCE2, PMP).
Hands-on capability using product analytics platforms (Amplitude) and BI tools (Sigma) to validate implementations and interrogate event-level data.
Strong familiarity with conversion rate optimization (CRO) principles, A/B testing frameworks, and managing client/server-side script performance impacts.

Responsibilities

Serve as a key strategic advisor to the VP of eCommerce and Director of Development to establish and govern a centralized intake framework.
Co-lead the prioritization of initiatives across commercial, marketing, UX/UI, and operational stakeholders—advising leadership on high-leverage trade-offs between business growth, SaaS enhancements, and technical debt against engineering capacity.
Partner daily with the Director of Storefront Engineering and dev pods to balance technical debt, sprint capacity, release cycles, and platform health against commercial feature delivery.
Divide and conquer core agile ceremonies with your reporting Technical Product Manager. Author technical PRDs, drive experimentation frameworks, and lead sprint planning, kickoffs and reviews.
Project manages complex, cross-functional storefront initiatives by providing explicit timelines, milestones, dependencies, and delivery dates to executive leadership.
Manage, mentor, and provide operational guardrails for the Technical Product Management function, leveling up the team's ability to manage larger projects and integrations outside of standard sprint-to-sprint ticket writing.
Collaborate intimately with Experience Design (UX/UI) to translate user research, wireframes, and design concepts into technically feasible, performance-optimized site features.
Serve as the technical engine behind Digital Merchandising strategies—optimizing product discovery via Constructor, dynamic facet governance, PLP architecture, and complex promotional/bundling logic (Covers, Standard Pads, Cushioned Pads).
Empower the Digital Content Strategy team with flexible Contentful (CMS) schemas and modular landing page components, enabling high-velocity publishing without developer bottlenecks.
Establish smooth, error-free operational workflows for high-volume product launches, licensed collaboration drops, and promotional campaigns across PIM (Akeneo), CMS, and storefront channels.
Own the operational reliability of multi-locale storefronts (US, CA, UK, FR, DE, AU), ensuring localized pricing, currency routing, international tax logic, and real-time inventory sync integrity between Shopify and back-office/ERP systems.
Partner with Retention and Growth Marketing to support lifecycle initiatives, ensuring airtight integrations with Klaviyo, Postscript, Yotpo, and affiliate tracking.
Act as the strict gatekeeper for marketing pixel and tracking script implementations (Meta, TikTok, Google via GTM/server-side tracking), balancing attribution needs with front-end site performance and data privacy rules (GDPR/CCPA).
Collaborate with the Reporting & Insights team to maintain event tracking taxonomies in Amplitude and data pipeline integrity in Sigma BI for accurate downstream attribution.
Partner with Consumer Care (CX) leadership to manage integrations across Zendesk and Loop Returns, actively prioritizing post-checkout bug fixes and friction points in the customer journey.
Enforce strict site speed, Core Web Vitals, and checkout uptime guardrails, preventing code bloat or performance regression when deploying marketing scripts or running A/B tests.
Oversee severity incident triage (P1/P2 production bugs and site outages), managing the end-to-end lifecycle from initial cross-functional escalation through engineering triage, validation, deployment, and post-mortem Root Cause Analysis (RCA).
Enforce technical SEO protocols (canonicalization rules, parameter handling, clean URL routing, and schema structure) to prevent dynamic filter combinations in Constructor from diluting domain authority or creating crawl budget issues.
Take full control of the Shopify application ecosystem and interconnected platforms, acting as the primary owner for Contentful (headless CMS), Klaviyo, Postscript, Loop (returns), Zendesk, Constructor (search/merchandising), Akeneo (PIM), Amplitude (eventing), and Sigma (BI).
Direct accountability for managing the SaaS technology budget, contract renewals, seat licensing audits, vendor SLAs, and cost optimization across all 3rd-party vendors and microservices.
Overhaul, rebuild, and maintain a highly organized, centralized documentation library in Confluence, replacing fragmented or abandoned resources with a single source of truth for the eCommerce and storefront teams.
Establish and enforce rigorous Business Analysis (BA) and Quality Assurance (QA) protocols. Drive meticulous Jira hygiene, bug triage workflows, and communications.