Director of Digital Marketing – Kenneth C. Griffin School of Computer Science
About The Position
Carnegie Mellon University’s Kenneth C. Griffin School of Computer Science seeks an experienced Director of Digital Marketing to promote the impact of the school’s research and education across digital channels. The director will create and execute digital marketing strategies for audiences including current and prospective students, faculty and staff, industry and government partners, alumni and donors, and the public. The position combines high-level strategy with hands-on implementation and reports to the Chief Marketing & Communications Officer in the Griffin School. It works with the Dean’s Office marketing and communications team and collaborates with school departments, University Admissions, University Communications & Marketing, and other CMU units. The director leads the school’s digital marketing strategy, web content strategy, paid digital campaigns, email marketing, and measurement and optimization. The role also advises departments and academic programs on digital promotion, website content architecture and user experience, admissions and enrollment campaigns, and email campaigns. The position uses analytics and channel performance data to establish KPIs and improve marketing efforts. This is a hybrid position with an on-campus/in-office presence four days a week in Pittsburgh, Pennsylvania. Applicants must already be legally authorized to work in the United States; CMU will not sponsor an employment visa for this opportunity. A successful background check is required.
Requirements
- At least 7 years of relevant marketing experience, including at least 2 years in higher education.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Ability to craft and edit concise, creative copy for web, social, and email.
- Proficiency with web content management systems such as Cascade or similar.
- Proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
- Proficiency with digital advertising platforms, including Google, LinkedIn, and Meta.
- Exceptional written and visual creative storytelling and communication skills.
- Strong understanding of brand voice and identity.
- Strong project management and team management skills.
- Currently legally authorized to work in the United States; CMU will not sponsor or take over sponsorship of an employment visa.
- Successful background check.
Nice To Haves
- Master’s degree.
- Experience with Slate or a similar admissions CRM.
- Experience with Adobe Creative Cloud and Figma.
Responsibilities
- Develop digital strategies that provide audiences with clear, measurable paths to information and creative content.
- Lead digital marketing efforts for the Griffin School and serve as a resource for departments and programs seeking digital support.
- Collaborate with the Associate Director of Digital & Social Communications on marketing and promotion through the school’s social channels.
- Manage the content strategy for the Griffin School’s web presence, especially the homepage and key landing pages.
- Implement search engine optimization (SEO) and generative engine optimization (GEO) practices to drive web traffic.
- Support departments with website content architecture and user experience design.
- Collaborate with the Griffin School computing team on new website features and templates.
- Design, launch, and optimize paid digital campaigns for signature brand efforts in collaboration with University Communications and Marketing.
- Provide consultative support for enrollment and promotion campaigns across Google, LinkedIn, Meta, and other digital advertising platforms.
- Oversee development and distribution of Griffin School marketing newsletters.
- Collaborate with University Admissions and Griffin School departments on admissions email campaigns.
- Provide consultative support for email drip campaigns for departments and academic programs.
- Establish KPIs and track performance across campaigns and channels.
- Use web analytics, social metrics, enrollment analytics, and native advertising platform data to refine marketing efforts.
Benefits
- Comprehensive medical, prescription, dental, and vision insurance.
- Retirement savings program with employer contributions.
- Tuition benefits.
- Paid time off and observed holidays.
- Life, accidental death, and disability insurance.
- Free Pittsburgh Regional Transit bus pass.
- Family Concierge Team to help navigate childcare needs.
- Fitness center access.
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What This Job Offers
Job Type
Full-time
Career Level
Director
