Director Of Digital Marketing - TN

Seeking Health•Waynesboro, TN

1d•$115,000 - $135,000•Hybrid

About The Position

Seeking Health is a fast-growing nutritional supplement company with $50M in total revenue across multiple channels, with a unique approach: we educate first, sell second. We're growing 20% YoY by prioritizing scientific integrity and customer education over typical marketing tactics. Our Core Values Create Customers for Life • Take Purposeful Action • Embrace Sudden Change • Collaborative Effort • Never Settle • Be You We listen to customers first, make decisive actions that support our mission, innovate without fear, amplify each other's strengths, continuously optimize everything, and value authenticity above all. The Role Own and rapidly scale our $17M direct-to-consumer channel as the primary growth engine for the company. Lead all DTC digital channels (paid media, SEO, email, e-commerce, social) while building a high-performing team that embodies our values—listening deeply to customers, taking bold data-driven action, embracing AI innovation, collaborating across departments, and continuously optimizing every metric. Your Mission: Transform our DTC business from $17M to $30M+ while improving unit economics and customer lifetime value. Year One Goals: Drive $5-8M incremental DTC revenue, improve ROI 20%+ across channels, establish us as the go-to educational authority in our space, build a world-class marketing team, and create a scalable foundation for continued growth.

Requirements

8+ years progressive digital marketing experience; 3+ years leading teams at DTC brands doing $17M+ revenue
Proven track record scaling DTC revenue 50%+ while maintaining or improving unit economics
Health/wellness/supplement industry experience marketing products requiring customer education (supplements, functional medicine, health optimization)
Deep technical expertise in SEO/SEM, Google Analytics, Google Ads, Meta Ads, attribution modeling, funnel optimization
E-commerce platform expertise with proven ability to optimize conversion rates and customer experience
AI implementation experience using Claude, ChatGPT, Midjourney, Jasper or similar tools for marketing performance
Data-driven decisiveness—translating analytics into strategy and taking action with incomplete information
Team leadership building high-performing teams through collaborative effort and never-settle mindset
Bachelor's degree in Marketing, Business, or related field (Master's preferred)

Nice To Haves

Experience with Shopify, Klaviyo, or similar DTC platforms
Background in supplement/functional medicine industry with understanding of regulatory landscape
Strong creative sensibility partnering with design and content teams
Experience managing $1M+ annual ad budgets
Track record of successful email/SMS retention programs driving 30%+ of revenue

Responsibilities

DTC Growth Leadership: Own P&L and growth strategy for our $17M direct-to-consumer business. Develop and execute digital marketing strategy aligned with our education-first philosophy. Build financial models forecasting CAC, LTV, channel contribution, and path to $30M+. Balance diverse opinions while making timely decisions. Partner directly with CEO on growth initiatives.
Education-First Campaigns: Listen to customer feedback to translate complex nutritional science into compelling content that builds trust and lifetime loyalty. Oversee all digital campaigns (PPC, display, retargeting, paid social), SEO/SEM, email automation, and e-commerce strategies that prioritize education over hard selling.
E-commerce Excellence: Drive DTC revenue through seamless customer experiences, conversion optimization, and retention strategies. Own the digital customer journey from first touch to loyal advocate. Collaborate with e-commerce operations to ensure platform excellence.
Multi-Channel Collaboration: Work cross-functionally with retail and wholesale teams to ensure brand consistency while optimizing DTC as a distinct, high-growth channel. Share insights and leverage total company scale ($50M) for better vendor relationships and testing capabilities.
AI-Driven Innovation: Champion cutting-edge AI tools for customer segmentation, personalization, predictive analytics, and campaign optimization. Use AI to streamline content creation, improve targeting, and optimize ad spend. Test boldly, learn quickly.
Analytics & Optimization: Define OKRs and report on DTC performance, ROI, and effectiveness. Analyze customer behavior and attribution to drive continuous improvement. Manage marketing tech stack with relentless focus on extracting value and scaling what works.
Team Building: Recruit, develop, and lead a high-performing DTC marketing team. Foster a culture of collaborative effort, purposeful action, and never settling for good enough.