Director of Digital Content Strategy
Flock
•$200,000 - $250,000•Hybrid
About The Position
As Flock scales its brand presence across public sector and commercial markets, establishing a cohesive social media strategy and digital storytelling engine is essential to shaping public perception. Expanding our multi-platform digital footprint requires creative and analytical leadership to build audience engagement, amplify product storytelling, and communicate our impact. You will design our social media playbook from the ground up, lead multi-channel digital execution, and scale social media into a high-impact brand engine.
Requirements
- Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.
- Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
- Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
- Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
- Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.
Responsibilities
- Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
- Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
- Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
- Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
- Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.
Benefits
- Flock Stock Options
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
