Director of Demand Generation

Lyric

8d•$170,000 - $190,000•Remote

About The Position

Lyric is hiring a Director of Demand Generation to lead our top-of-funnel and pipeline creation strategy as a core member of our GTM team. This role is for a specialist, not a generalist. We now have dedicated Field Marketing and Marketing Operations team members, and we are looking for a Demand Gen specialist who is deeply focused on building a concentrated, high-impact pipeline through best-in-class ABM, digital programs, and scalable experimentation. You will own the strategy and execution for how Lyric gets in front of the market efficiently, creatively, and deliberately, with a clear mandate to drive qualified opportunities within targeted Fortune 1000 accounts.

Requirements

Proven track record of driving enterprise demand generation and pipeline growth at high-growth B2B technology companies
Deep expertise in ABM strategy and execution, with multiple examples of successfully penetrating and expanding within large enterprise accounts
Demonstrated ability to deliver and drive high-impact demand generation in a fast-paced and early-stage environment
Strong digital marketing and demand gen acumen, paired with high data fluency and operational rigor
Extensive experience with modern demand generation and marketing automation platforms, CRMs, and analytics tools
Proven experience building and optimizing BDR programs, including developing playbooks, establishing SLAs, and driving alignment between BDRs, Marketing, and Sales to maximize pipeline impact
Experience operating in a fast-paced, early-stage, or scale-up environment, with the ability to build from ambiguity

Nice To Haves

Proven track record of overachievement
Self-starter with infectious enthusiasm, an out-of-the-box thinker who sees opportunities and solutions, not roadblocks, with enough confidence and experience to operate without direct guidance
Enterprise Technology F1000 sales and marketing experience are a must, while Supply Chain and AI experience is a bonus

Responsibilities

Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas
Design and execute high-impact ABM programs (0→1 and at scale) targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies
Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution
Establish Lyric as a thought leader in the supply chain technology space through strategic content, targeted industry engagement, and performance-driven website optimization and SEO
Partner with and enable the BDR function to drive measurable pipeline impact through aligned playbooks, qualification frameworks, SLAs, and continuous optimization of outbound motions, messaging, and lead routing
Drive continuous experimentation and optimization across channels (paid, organic, outbound-supported, content-led, partner-driven, etc.) with a strong bias toward efficiency and impact
Define the core frameworks, metrics, and operating cadence for demand generation across the business
Partner with Marketing Ops to guide the design and evolution of the demand tech stack, workflows, and reporting to support scalable growth
Build and scale the Demand Generation function over time, hiring and developing a high-performing team as the business grows