Director of Demand Generation

Assort Health • San Francisco, CA

8d

About The Position

We’re looking for a strategic, results-oriented Director of Demand Generation to play a pivotal role in Assort’s next phase of growth. This role is about building a repeatable, data-driven engine that connects our mission and product to healthcare leaders who are actively looking for a better way to serve patients.
In close partnership with Sales and Marketing leadership, you’ll design and run multi-channel, account-based campaigns that engage key decision-makers, nurture demand, and convert interest into qualified opportunities. This is a builder role for a data-driven marketer who thrives in high-growth environments, brings both creativity and analytical rigor to their work, and is motivated by delivering measurable impact on pipeline and revenue.

Requirements

• 5–8+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (healthcare technology experience is a big plus)
• 2–3 years of experience leading and developing teams
• Experience growing a database organically through multiple channels
• A proven track record of driving pipeline and revenue by generating qualified leads for BDRs through highly targeted campaigns
• Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
• Experience building demand engines from early stages and scaling them as the company grows
• Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
• Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, and paid media platforms
• A strong analytical mindset—you’re comfortable making decisions with data and running experiments
• Excellent written and verbal communication skills, with a strong eye for detail
• A strong drive, work ethic, and results-driven operating style
• A high personal standard of excellence and a focus on doing things the right way
• A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact

Nice To Haves

• healthcare technology experience is a big plus

Responsibilities

• Own pipeline targets: Be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems.
• Build and run account-based campaigns: Design and execute highly targeted ABM campaigns that reach healthcare executives, operators, and access leaders across paid media, email marketing, sponsored content, social media, events, and our website.
• Lead paid and organic growth with clear ROI: Own paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality—not vanity metrics.
• Create strong nurture and conversion paths: Own email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
• Measure what matters: Define clear success metrics for campaigns, prioritizing lead quality, pipeline contribution, and revenue impact. Develop a deep understanding of funnel performance and use data to drive prioritization, A/B testing, and continuous optimization. Regularly communicate what’s working, what isn’t, and where to focus next.
• Partner closely with Sales: Work hand-in-hand with Sales and BDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you’ll help make that collaboration seamless.
• Shape messaging with the team: Partner with Product Marketing, Content, and Creative to build assets that clearly communicate Assort’s value, resonate with key decision-makers, and drive engagement across the buyer’s journey.
• Help us stay ahead: Bring new ideas, channels, and best practices to the table as the healthcare AI landscape evolves—and help Assort continue to lead it.

Benefits

• Competitive Compensation – Including salary and employee stock options so you share in our success.
• Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 401(k) – Let us help you plan for the future. We’ve got you covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees