Director, Demand Generation

Databricks

11h

About The Position

The Director, Demand Generation (Executive Campaigns) will lead how we go to market with our executive integrated campaigns across key audiences — CIO, CTO, CDO, CISO, and CMO. You’ll drive visibility, engagement, and pipeline creation with top decision-makers while scaling a high-performing global campaign engine. This is a pivotal leadership role responsible for strategy, orchestration, and measurable impact worldwide, setting the foundation for our next stage of growth. You’ll partner closely with teams across Corporate Brand, Events, Product and Solutions Marketing, Industry Marketing, Field Marketing Analytics, and Marketing Operations to deliver cohesive, data-driven, and scalable executive programs.

Requirements

Experience: 10+ years of managing global integrated campaigns with direct pipeline accountability and a proven track record of exceeding targets. With experience in marketing to executive audiences.
Cross-functional alignment and stakeholder management: Proven ability to work with various cross-functional stakeholders to develop integrated programs that drive joint outcomes.
Team Leadership: 5+ years building, inspiring, and leading high-performing teams with global pipeline and efficiency accountability.
Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau (or other dashboard systems), and marketing automation platforms
Hyper-Growth Experience: 7+ years scaling integrated campaigns in fast-growing tech companies.
Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows

Responsibilities

Global Orchestration
Lead alignment and operational rhythm with cross-functional leaders to craft an integrated, data-driven executive marketing strategy.
Develop consistent global programs with aligned goals, messaging, and measurable business outcomes.
Connect demand generation initiatives to broader brand-building efforts and category-creation strategies that resonate with C-level executives.
Deliver clear executive summaries, data insights, and recommendations that guide decision-making across the organization.
Team Leadership & Development
Direct, mentor, and inspire a team of high-performing campaign managers focused on global integrated campaign execution.
Define team structure and talent needs, drive recruiting and onboarding, and maintain a consistently high standard of talent.
Build a culture of continuous learning and accountability by setting clear expectations, providing coaching, and offering professional development opportunities.
Pipeline Growth & Accountability
Own and deliver global executive engagement and pipeline targets, partnering across functions to optimize ROI.
Ensure campaign strategies and investments translate into measurable pipeline contribution and long-term customer relationships.
Strategic Leadership & Innovation
Establish a global strategic roadmap to test, optimize, and scale future programming informed by data, insights, and performance learnings.
Serve as the filter and guide for business priorities, ensuring the team focuses on high-impact activities.
Leverage prior experience and innovation to continuously evolve our approach, tools, and executional excellence at scale.