Director of Data & Analytics

Reingold Inc•Alexandria, VA

4d•$110,000 - $175,600•Hybrid

About The Position

Reingold is a full-service marketing and creative firm in Alexandria, VA, with a mission to help organizations make the world a better place. They are looking for a data and analytics leader to own the architecture, modeling, and measurement strategy behind their client engagements. This role requires a strong analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data-driven insights to colleagues, clients, and stakeholders. This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.

Requirements

8+ years building and owning data and analytics solutions, including meaningful time in a senior or lead capacity.
Visualization depth in Looker, Power BI, or Tableau.
Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.
Demonstrated data modeling judgment — you’ve designed schemas other people had to live with, and can walk us through the architectural tradeoffs you made.
Experience with automating data collection and reporting through cloud platforms, such as Google Cloud Platform, Snowflake or Amazon Web Services.
Working knowledge of digital analytics and tag management platforms (GA4, Adobe Analytics/CJA, Google Tag Manager, Adobe Launch, Tealium).
Experience in driving data governance and reporting standards across multiple initiatives.
Excellent oral and written communications skills.
A bachelor’s degree in marketing, communications, computer science, math, or a similar field (or equivalent work experience).
Strong SQL and Python — you write production-quality code, not just ad hoc queries — and hands-on experience with a cloud data platform (Google Cloud and BigQuery preferred; Snowflake, Databricks, or AWS equivalents welcome).
Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa.
U.S. citizenship may be required for future project assignments that involve access to classified information.
Candidates must be able to obtain and maintain a U.S. government security clearance if required.

Nice To Haves

A knack for data storytelling, with the ability to go beyond charts and dashboards to craft "so what" narratives that connect with both technical and non-technical audiences.
Comfort and experience presenting analytics findings to clients and senior stakeholders, including the ability to walk people through your thinking, address questions, and build alignment around a path forward.
Working knowledge of JavaScript, HTML, and CSS, with a strong technical understanding of website architecture and mobile app instrumentation.
Experience with site and marketing testing (Adobe Target, Optimizely), data privacy technologies (cookie banners, etc.)
Experience with other Adobe platforms like AEP, AEM, Audience Manager, Media Optimizer, Campaign preferred.
Experience with Salesforce Data 360 (formerly Data Cloud).
Experience with middleware tools like Mulesoft or Apigee.

Responsibilities

Understand clients’ goals and translate them into analytics strategies for measuring the effectiveness of digital experience and marketing initiatives, as well as analyze data to provide insights into the performance thereof.
Own the data architecture behind client engagements — warehouse design, dimensional modeling, and pipelines — making the calls on how data is structured, governed, and consumed.
Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and in accordance with digital analytics best practices.
Spearhead the adoption of analytics best practices across the organization, with a focus on scalability and data privacy.
Bring data to life through compelling storytelling, turning complex analytics findings into clear, actionable narratives that resonate with a range of audiences, from technical teams to executive stakeholders and clients.
Lead the rollout of analytics solutions on clients’ digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources.
Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
Help internal teams and clients feel confident in data-driven decisions by presenting insights in a way that is engaging, persuasive, and easy to act on.
This position may supervise early-career data and analytics staff, with responsibility for their day-to-day work, development, and growth.