Director of Customer Experience

Fencing Supply Group Acquisition LLCSandy Springs, GA

About The Position

Fencing Supply Group is seeking a strategic, process-driven, and people-focused Director of Customer Experience to lead the evolution of our customer support organization. This role will be responsible for developing scalable customer service processes, improving operational execution, and creating a best-in-class customer experience across all touchpoints. The ideal candidate is both a strategic thinker and hands-on leader who thrives in a fast-paced distribution environment. This individual will lead a multi-function support organization that includes: · Regional remote Customer Service Representatives · Provo, Utah-based CSR and quoting teams · Outbound quote follow-up and customer engagement specialists This leader will play a critical role in aligning customer service, sales, operations, and branch teams while driving accountability, process improvement, communication standards, and KPI performance across the organization.

Requirements

  • 5+ years of leadership experience in customer service, customer experience, operations, or related business functions.
  • Proven success leading process improvement and organizational change initiatives.
  • Experience managing remote teams and multi-site customer support organizations.
  • Strong operational mindset with the ability to build scalable processes and drive accountability.
  • Excellent leadership, communication, coaching, and interpersonal skills.
  • Strong analytical and problem-solving capabilities with a data-driven management style.
  • Experience with CRM and ERP systems preferred (Salesforce, Odoo, Infor, or similar platforms).
  • Experience in building materials, distribution, manufacturing, or contractor-focused industries strongly preferred.

Nice To Haves

  • Faster and more consistent quote turnaround times
  • Improved quote-to-order conversion rates
  • Increased customer satisfaction and responsiveness
  • Standardized processes and communication across all regions
  • Stronger collaboration between branches, sales, and customer support teams
  • A scalable customer experience organization capable of supporting aggressive national growth

Responsibilities

  • Develop and execute a scalable customer experience strategy aligned with FSG’s growth objectives and operational priorities.
  • Lead process improvement initiatives focused on quote turnaround time, order accuracy, communication standards, service consistency, and overall customer satisfaction.
  • Evaluate existing workflows and implement standardized SOPs, tools, and accountability measures across customer support functions.
  • Drive organizational change management initiatives that improve efficiency, responsiveness, and customer outcomes.
  • Identify opportunities to leverage technology, CRM systems, automation, and reporting tools to improve team effectiveness and visibility.
  • Lead, mentor, and develop a geographically dispersed customer support organization, including remote regional support personnel and the Provo-based CSR team.
  • Build a high-performance culture centered around accountability, responsiveness, collaboration, and customer advocacy.
  • Establish clear roles, responsibilities, KPI expectations, and performance management processes for all team members.
  • Recruit, train, and develop talent to support future organizational growth.
  • Create career development paths and succession planning within the customer experience organization.
  • Analyze the customer journey from lead intake and quoting through order fulfillment and post-sale support.
  • Identify customer pain points and operational gaps, then implement solutions that improve the overall customer experience.
  • Ensure customers, branches, and sales teams receive timely, professional, and proactive communication throughout the sales and fulfillment process.
  • Partner with leadership to improve quote follow-up processes and conversion performance
  • Develop and manage KPIs and reporting dashboards related to: Quote turnaround times, Quote conversion rates, Customer response times, Order accuracy, Customer satisfaction, Team productivity and service levels
  • Utilize data and analytics to identify trends, measure performance, and drive continuous improvement initiatives.
  • Provide regular operational and customer experience reporting to senior leadership.
  • Partner closely with Sales, Operations, Marketing, Product Management, and Branch Leadership to ensure alignment and execution consistency.
  • Serve as a key liaison between customer service operations and field sales teams to improve communication and customer outcomes.
  • Advocate for the customer perspective in organizational planning and decision-making
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