Dir, Creative

Exemplis•Cypress, CA

8d•Hybrid

About The Position

We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands, Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2 alongside Sitonit Seating, our flagship B2B brand. Creative is central to how we show up across this portfolio, and we are looking for a Director of Creative to lead and evolve that work. In this role, you will lead a lean, AI-enabled in-house team and drive creative across both DTC and B2B channels in close partnership with the CGXO and cross-functional leaders. You will balance creative strategy with hands-on execution, ensuring high-quality output at the speed required for modern marketing. This is an opportunity for a strong creative leader who enjoys improving systems, developing talent, and shaping impactful work, with the potential to grow into broader leadership as the organization scales. This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Requirements

8+ years of experience in creative roles, including leadership responsibility
Experience leading multi-brand creative across both performance and brand contexts
Strong portfolio across campaign, digital, brand, email, and social creative
Experience managing small, high-performing teams
Hands-on experience directing studio and location shoots from concept through delivery
Demonstrated fluency with AI tools and creative workflows
Experience developing and maintaining brand guidelines across multiple brands
Ability to collaborate and influence across eCommerce, Growth, and Brand teams

Nice To Haves

Experience working across multiple brands
Exposure to B2B creative environments
Familiarity with AI tools or interest in learning AI-enabled creative workflows
Experience in home furnishings, lifestyle, or related categories
Background in UX or web design

Responsibilities

Lead and evolve creative direction across DTC brands and the B2B channel, ensuring distinct brand voices and consistent standards
Maintain and apply brand guidelines across the portfolio, ensuring alignment across paid, organic, owned, and retail channels
Partner with the CGXO, eCommerce, and Growth leaders to align creative with commercial priorities
Contribute to campaign concepts, seasonal creative, and always-on performance assets
Bring a strong creative perspective to cross-functional planning, balancing strategy and execution
Support and evolve an AI-enabled production model using current and emerging tools
Drive consistent, high-quality creative output at the pace required for modern DTC marketing
Establish and refine creative processes, briefs, and asset production workflows
Partner with Growth Marketing and eCommerce to incorporate performance insights into creative output
Stay current on emerging creative tools and foster a culture of learning within the team
Direct studio and location shoots across brands, from concept through delivery
Support planning, logistics, and execution of photo and video production
Partner with freelance talent and external partners as needed
Ensure creative assets meet quality standards across both DTC and B2B channels
Support creative strategy and execution for Sitonit Seating’s B2B channel
Adapt creative approaches to meet both performance-driven DTC needs and B2B brand-building efforts
Contribute to development of sales materials, campaigns, and event assets
Lead and develop a lean in-house creative team, including designers and AI creative resources
Provide clear direction, feedback, and support to ensure high-quality output and team growth
Identify opportunities to strengthen team capabilities and workflows over time
Foster a collaborative, inclusive, and craft-focused team culture